Airport Duty-free Liquor Market Size, Share, Growth, and Industry Analysis, By Type (Whisky, Pastis, and Others), By Downstream Industry (Airport Shop, Consumer, and Others) and Regional Forecast to 2032

Updated On: 02 September 2024

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AIRPORT DUTY-FREE LIQUOR MARKET REPORT OVERVIEW

The Global Airport Duty-free Liquor Market size was USD 8.14 billion in 2023 and the market is projected to touch USD 21.19 billion by 2032, exhibiting a CAGR of 10.04% during the forecast period.

Airport duty-free Liquor are Alcoholic drinks that a passenger can buy without paying some specific local or national taxes in most cases while in the airport whether arriving or leaving the airport. These products are sold in Duty-free shops which are recessed within airport terminals and these articles are usually cheaper than the retail prices outside airports mainly because of the exempted taxes. Liquor in duty-free shops gets patronage from travelers who are interested in getting a particular brand or product type at a cheaper price or get some fixed brands that may not be easily available in other marketplaces.

The marketplace for airport duty-free spirits is enormous and expanding globally. It advantages from an everyday glide of worldwide tourists looking for ease, variety, and discounts while shopping in airports. Major manufacturers and distilleries regularly feature their merchandise prominently at those stores, capitalizing on the captive target market of travelers with a disposable manner and a taste for excessive-cease gadgets. Furthermore, responsibility-unfastened liquor shops are intentionally placed to offer a comprehensive choice of spirits, wines, and other alcoholic beverages, attractive to a wide variety of customer options and adding drastically to normal revenue from airport retail operations.

"COVID-19 Impact: The Pandemic Decreased the Market Growth Due to Travel Restrictions"

The Global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic had an enormously damaging effect on the Airport Duty-free Liquor Market growth. Passenger site visitors at airports plunged as worldwide air travel fell sharply due to lockdowns, journey restrictions, and health concerns. This resulted in a tremendous drop in income at duty-loose corporations, drastically the ones specializing in spirits, which depend extensively on overseas guests. Many airports said sales losses of their retail divisions, and a few responsibility-loose operators were pressured to shut retailers briefly or completely because of low calls. The pandemic also disrupted the delivery chain, posing further hurdles to the responsibility-free spirits enterprise. However, while journey regulations loosened and vaccination fees climbed, there was a slow rebound in the market, although this may take several years.

LATEST TRENDS

"Shift towards Premiumization and Personalization Leads to Market Growth"

The latest in airport duty-free spirits is all about premiumization and personalization. Travelers are looking for high-end, premium spirits and unique, locally-made products that are classy and original. Experiential retail is also on the rise, with duty-free stores offering personal tastings and custom packaging. Pre-orders and virtual consultations are digital innovations that make the buying experience better. Sustainability is another trend, with manufacturers and retailers focussing on eco-friendly packaging and ethical sourcing to appeal to the environmentally conscious customer.

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AIRPORT DUTY-FREE LIQUOR MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Whisky, Pastis, and Others

• "Whisky": Whisky leads the global airport duty-free spirits industry because it is popular among international travelers looking for quality spirits.
• "Pastis": Pastis is a niche segment in the duty-free spirits market, appealing to travelers seeking traditional French spirits with an anise flavor characteristic.

By Downstream Industry

Based on downstream industry the market is classified into Airport Shop, Consumer, and Others

• "Airport Shop:" This section includes duty-free spirits sales directly in airport retail facilities for overseas travelers.
• "Consumer": Duty-free spirits purchases made by individuals at airports, typically for personal use or as presents.

DRIVING FACTORS

"Increased International Travel Leads To An Increase In Market Demand"

The large growth in international tours is one of the key drivers of the airport duty-free spirits area. As more individuals travel across borders for business, satisfaction, or different reasons, airports enjoy an increase in foreign travelers, who are capable duty-free customers. The ease of buying high-priced and often tax-free alcoholic liquids in transit, mixed with the appeal of particular journey-simplest discounts, enhances sales. This fashion is particularly prominent in areas with high growth in tourist and business tours, such as Asia-Pacific and the Middle East.

"Rising Disposable Income and Luxury Consumption Accelerates Market Growth"

Another reason is the increasing level of disposable income and the need to increase the availability of luxury products among tourists. Customers who are power buyers are inclined to buy superior or luxury spirits brands that are sold in duty-free outlets. This is coupled with the culture of making duty-free shopping more of a vacation necessity with passengers demanding unique exotic unfamiliar items that are not likely to be accessed locally back home. Since consumers are encouraged by the idea of buying ‘luxury’ products such as spirits at perhaps cheaper prices after possible tax exemptions, the prospects for duty-free spirits shopping enhance the existing market.

RESTRAINING FACTORS

"Stringent Regulations Slow Down the Market Growth"

The largest constraint on the airport duty-free spirits business is the rigorous regulatory environment and customs legal guidelines, which vary dramatically amongst international locations. These legal guidelines regularly limit the amount of alcohol that passengers should buy and convey, at once influencing income. Furthermore, the excessive rate of working in airport retail facilities, blended with increasing security measures, would possibly pressure up charges, making duty-loose purchasing much less appealing. Economic fluctuations and adjustments in global travel styles are particularly crucial, as decreased passenger traffic has an instantaneous impact on sales extent in this specialist industry.

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AIRPORT DUTY-FREE LIQUOR MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"Asia Pacific to Dominate the Market due to its Strong Passenger Traffic"

The Asia-Pacific region has the majority of the Airport Duty-free Liquor Market share, thanks to strong passenger traffic, increased tourism, and rising disposable incomes. This region, particularly China, India, and South Korea has a growing middle class that enjoys luxury goods and international travel. Furthermore, the presence of major international airports and strategic marketing campaigns by global spirits brands help to boost the industry in this region. As a result, the Asia-Pacific area has emerged as a prominent participant, surpassing other regions in the duty-free spirits market.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

The airport duty-free liquor business is dominated by way of some major competition, which includes traders with considerable global networks that provide a numerous desire for top rate and comfort spirits. These groups use strategic websites in predominant international airports to goal excessive-profit travelers with specific, superb merchandise. Their aggressive benefit stems from their sturdy emblem alliances, varied product portfolios, and imaginative advertising techniques. They also enjoy the high foot traffic and impulse buying behaviors common in the airport environment. Using these techniques, they preserve a large marketplace share and impact within the responsibility-unfastened spirits commercial enterprise.

"List of Market Players Profiled"

• Glen Moray (Scotland)
• Accolade Wines (Australia)
• REMY COINTREAU (France)
• Bacardi (Bermuda)
• Constellation Brands, Inc (U.S.)
• Heineken (Netherlands)
• Erdington (Scotland)
• Pernod (France)
• Brown-Forman (U.S.)
• Diageo (U.K.)

INDUSTRIAL DEVELOPMENT

"November 2024": The Adani company intends to bid for duty-free shops at Macau International Airport as India's largest airport operator expands its international reach. 

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence the market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.