Athleisure Market Size, Share, Growth, and Industry Analysis, By Type (Wear Clothing & Footwear), By Application (Men’s, Women’s & Kid’s) and Regional Forecast to 2032

Updated On: 02 September 2024

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ATHLEISURE MARKET REPORT OVERVIEW

The global Athleisure Market Size was USD 141.8 billion in 2023 and the market is projected to touch USD 247 billion in 2032, exhibiting a CAGR of 5.4% during the forecast period.

The athleisure market has risen remarkably, and the reason is multifaceted due to the need for wear that is comfortable, fashionable, and effective for both working out and general wear. This promotes aspects of health, wellness, and comfort, which is not an unusual trend in the fashion industry. Side by side, almandine garnet, a gemstone that has an alluring deep red colour and high-hardness coating, attracts fans of jewellery and designers. It is widely used in the production of superior-quality furniture, as the wood offers a deep colour and immense sturdiness. The combined occurrence of these trends demonstrates the general trend towards the rationality of everyday objects and their appeal to the aesthetics of life.

COVID-19 Impact: Market Growth During Pandemic Due to Comfort demand

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Influence of the COVID-19 pandemic on purchasing behaviour, the athleisure market experienced steady growth when people were locked down in their houses and decided to focus on healthy lifestyles at home. Fitness centres were shut down, and working from home became the new trend, causing more comfort-oriented, versatile clothing to be desired. The above change contributed to the growth of the market, and it became obvious that there is a need for everyday and comfortable outfits, thus helping the athleisure market grow during the pandemic.

LATEST TRENDS

"Sustainability drives market growth through eco-friendly materials and practices"

The novelties of the athleisure market are shifting their attention to sustainability, the use of smart technologies and the trend of androgynous sportswear. The most noticeable parameter is sustainability, more and more brands focus on the use of environmentally friendly materials and non-exploiting production. This trend is the result of the growing awareness of consumers regarding ethical fashion, recycled fabrics, and production processes that have limited detrimental effects on the environment.

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SEGMENTATION

By Type

Based on type the market can be categorized into Wear Clothing & Footwear.

Wear: Some of these garments are leggings, sports bras, and joggers, which are athletic wear that have a fashion appeal, making them suitable for people with an active way of living. The trend of comfort and flexibility influences consumption as people want clothes for exercising and going out. Other developments that impact the fabric’s functionality and aesthetics include fabric innovation and design.

Footwear: Sneakers and trainer-type athletic footwear that have the functionality of sports shoes but with a fashion appeal to cater to the users. Such an effect has invited growth in this segment due to the higher consumer engagement in fitness and fashion trends. It is possible to view enhanced cushioning, support, and the use of new materials as the reasons for better comfort and longer service.

By Application

Based on application the market can be categorized into Men’s, Women’s & Kid’s

Men's: Men’s athleisure is defined as clothing and apparel for men comprising clothing and shoes for sports and other casual occasions, due to the increased concern with the male’s health. Technological improvements are based on the principles of increasing convenience, durability, and aesthetic appeal to reflect the different functions. This segment is facilitated by advances in health consciousness and the density of health-related activities in the fitness brackets.

Women’s: athleisure is centrally established by fashionable but suitable types of apparel for specific activities such as yoga and running that demonstrate the increasing need for aesthetic wear. Concerning trends, the most notable are those in the choice of fabric and flexibility in general clothing during high-performance activities. It has stretched days after days with the increased awareness of women in the aspect of health and fitness.

Kid's: Kid’s Fitness is intended to have the functionality of athletic wear with the appearance of casual wear and a friendly outlook for children. The segment is arising because parents want outfits that are suitable for an active lifestyle while maintaining comfort, convenience, and durability. New innovations that enable fabrics to be developed specifically for the physical characteristics of younger people.

DRIVING FACTORS

"Increased health focus drives market growth with fitness apparel"

One of the most important factors contributing to the growth of the athleisure market is improved and conscious consumer attention towards health and fitness. When people include jogging or other physical activities as a form of exercise, then having apparel that fits for the purpose increases the call for exercise resulting global Athleisure Market Growth. 

"Remote work boosts market growth with increased demand for comfort"

Remote work and flexible working arrangements have really boosted the usage of athleisure. As face-to-face interaction becomes less formal in business, the necessity for business clothing diminishes, and thus apps like leggings that transition easily from home to workout significantly increase the market.

RESTRAINING FACTOR

"High costs of premium limit market growth due to affordability"

A secondary limit in the athleisure market is that more functionalities, quality fabrics, and innovative technologies of high-performance apparel cost more. This can reduce the market penetration of consumers who always go for the cheapest brands, and, in extension, lower the viable market growth.

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ATHLEISURE MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"North America dominates market growth with high investment and demand"

North America holds the largest Athleisure Market share of leisure since it focuses on the health of its citizens, there are many customers, and the region invests highly in the development of functional apparel. A higher disposable income in the region and the test of fitness wear further boost athleisure products’ demand to ensure the region is the market leader in sales. They also have a large number of major brands and retailers all over the North American region that act as a key strength through distribution channels and promotion techniques.

KEY INDUSTRY PLAYERS

"Innovation and marketing drive market growth with advanced features"

There is increased innovation, mergers, partnerships, and vigorous marketing campaigns emanating from leaders in the athleisure business. Current market trends point out that the leading brands put their resources into higher-end fabrics, environmentally friendly materials, and built-in appeal features. The marketing strategies and distribution networks they have across the world help in provoking brand awareness and customer interest, which in turn increases market growth and sets trends in the leisure segment.

List of Market Players Profiled

• Nike (U.S)
• Adidas (Germany)
• PUMA (Germany)
• Skechers (U.S)
• New Balance (U.S)

INDUSTRIAL DEVELOPMENT

June 2024: Lululemon started a new generation of apparel in named “Lululemon at Ease” with fashionable technically improved, sustainable fabrics for customer’s comfort. The line consists of recycled material combined with the moisture-control fabrics that have recently been incorporated to enhance the performance of the outfit primarily underscoring the company’s belief in the key concept of the athleisure wear category.

REPORT COVERAGE

This report is based on historical analysis and forecast calculation that aims to help readers get a comprehensive understanding of the global Athleisure Market from multiple angles, which also provides sufficient support to readers’ strategy and decision-making. Also, this study comprises a comprehensive analysis of SWOT and provides insights for future developments within the market. It examines varied factors that contribute to the growth of the market by discovering the dynamic categories and potential areas of innovation whose applications may influence its trajectory in the upcoming years. This analysis encompasses both recent trends and historical turning points into consideration, providing a holistic understanding of the market’s competitors and identifying capable areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.