Compression Wear And Shapewear Market Size, Share, Growth, and Industry Analysis, By Type (Shaping, Sports and Medical), By Application (Online and Offline), and Regional Forecast to 2032

Updated On: 13 November 2024

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COMPRESSION WEAR AND SHAPEWEAR MARKET OVERVIEW

The Compression Wear And Shapewear Market Size was US$ 4628 Mn in 2023 and is projected to touch US$ 8549.89 Mn By 2032, Exhibiting a CAGR of 6.4% During the Forecast Period.

The Market has generally undergone prosperous growth especially with the emergence of new technologies in the production of Compression Wear And Shapewear Market owing to the growing consumer consciousness towards fitness and health. The use of garments that are tight on the skin and designed to compress veins with the intention of increasing circulation and thus decreasing fatigue within the muscles has attracted great attention from the sports persons. Consumers experience comfort in the type of fabrics used today from innovations like moisture-wicking, and better fabrics that allow better breathing. On the other hand, Shapewear is some of the most wanted product by consumers because of increased beauty conscious and experimenting from social media. Therefore, the market goes on growing in the international level.

Further, increasing incidence of lifestyle diseases or diseases of affluence, increasing population of the geriatrics, and increasing trend of joining the gym also act as wear factors. Other desirable panel characteristics that manufacturers are trying to deliver include form fitting, thin profile and modularity. The e-commerce sector is a significant contributor of new opportunities for product availability, or, in other words, the driving force of electronic sales. North America and Europe are also found to be the market leaders of the global market but Asia-Pacific is quickly growing due to improved per capita income and fitness consciousness.

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GLOBAL CRISES IMPACTING COMPRESSION WEAR AND SHAPEWEAR MARKET - COVID-19 IMPACT

"Compression wear and shapewear Industry Had a Positive Effect shift towards e-commerce platforms during COVID-19 Pandemic"

The emergence of COVID-19 had both negative and positive effects on the Compression Wear And Shapewear Market. Early stages of the pandemic impacted the market, as many stores closed temporarily or partially, people were willing to spend less due to uncertainty. Considering that people are spending more time indoors and there is a general restriction on social interactions, the following types of shapewear shed a considerable amount of demand for social and formal occasions. Other factors such as disruption of supply chain also escalated the problem of the market by hampering the product launches in addition to supply delay problem of inventory.

However, the market started a year of recovery as the customers switched to the online platforms to carry out their shopping. In light of the increased emphasis on exercise and self-care during covid-19 social restrictions, there was an increase in sales of ASM’s key product line, compression wear specifically for active home upper body workouts and professional athletes rehabilitation garments. After the virus subsides, people will start eating out again and the fitness trend will remain a force, not to mention how comfortable and high tech fabrics are becoming for lifestyles today.

LATEST TREND

"Integration of smart fabrics and wearable technology to Drive Market Growth"

A new trend in the Compression Wear And Shapewear Market is the incorporation of smart fabrics along with wearable electronics. Current features in compression garments include the use of sensors and new materials that can be used to measure physical activity, muscle use and wearers’ ability to recuperate from strenuous activities. These smart fabrics can gather useful data about the users and athletes, and about their progress, including and extra and potentially harmful information to incorporate in their training sessions. Furthermore, there is new developments in seamless knitting technology which is allowing the manufacturing of much more comfortable and breathable compression wear for workout and even those who are not working out but require the support throughout the day.

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COMPRESSION WEAR AND SHAPEWEAR MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Shaping, Sports and Medical

• Shaping: Shapewear is undergarment that offers stiff support for giving a specific shape to the body as per the wearer’s desire that may be to look better so they offer a specific shape to a part of the body example the waist, hips or thighs. They are worn to give sleek looks especially when put on under casual, business or other type of attire. The latest innovations show that contemporary shapewear does not have to be painful and wears a variety of outfits.

• Sports: Compression wear in sports is manufactured to give support to muscles, enhance capillary blood flow, and to decrease muscle tiredness during athletics. It is a piece of clothing worn by the athletes to boost them, protect them and also quicken the recovery process after a strict workout. Most commonly it comes in a leggings form, sleeves or a top which is worn during numerous sports including running, cycling, weight lifting.

• Medical: Therapeutic medical garments are used in treatment of illnesses such as lymphedema, deep vein thrombosis, and varicose veins due to poor blood circulation. The above garments are developed to exert some controlled force on certain parts of the body that needs to be healed or the area that should not swell. After the surgery compression wear is also worn in an effort to support the recovery process as well as reduction of scarring formation.

BY APPLICATION

Based on application, the global market can be categorized into Online and Offline

• Online: The online sales channel of compression wears and shapewear has greatly developed as result of the convenience it comes with especially by enabling the customer to view different brands and products. Consumers are well equipped with detailed descriptions of the product they intend to purchase together with the review, and even size if it is cloth. This has also been helped by digital marketing and social media influencers which have also played a big role in increasing online visibility and sales of these products.

• Offline: Traditional store formats of consumer touchpoints such as shops, small format stores, specialty and department stores facilitate purchase of compression wear and shapewear because the products have to be fitted properly to ensure a close and comfortable fit on the body. These stores offer excellent customer relations with assistance on issues to do with sizes and the products themselves. Offline media also benefit from call to action and immediate purchase option without waiting for it to be shipped.

MARKET DYNAMICS

DRIVING FACTORS

"Increase in Aesthetic Consciousness to Boost the Market"

A factor in the Compression Wear And Shapewear Market growth is the Increase in Aesthetic Consciousness. people buy shapewear more and more because today’s society focuses more on the inside appearance rather than the outer one. Social media influence, celebrities wearing shapewear and fashion trends have escalated the call for body sculpturing garments, making customers run lo for body species that give an enhanced appearance of their bodies when wearing shapewear that meets comfort needs. Price competition, customer ratings, and home delivery services are extending these products’ availability and recognition worldwide by the online retail shops.

"Rising Health and Fitness Awareness to Expand the Market"

The trend of self-education and better lifestyles has led to an increased interest in compression wear with focus on athletes’ and sportive personalities. These garments are popular for the function they perform in relation to the improvement of performance, reduction of muscle fatigue, and in relation to reduced recovery times, and they are suitable for the wearer of an active lifestyle. Since COVID – 19, people have shifted more attention to acknowledge the contribution of fitness and well being, most exercises done within our compound. This shift led to a rise of demand in athleisure and compression wear, with the population wanting clothes they can wear to workout and for casual events. This trend continues to drive market growth as fitness continues to be important.

RESTRAINING FACTOR

"Discomfort and Fit Issues to Potentially Impede Market Growth"

Though fabric technology has advanced more and more consumers continue to complain of the uncomfortable feeling that comes with; compression wear and shapewear if they do not fit appropriately. This is the case because conditions such as tightness, lack of flexibility or ability to stretch, and excessive heat conservation can be discouraging to the everyday utilization of. Misfit and discomfort additionally lead to customer unsatisfaction, and thereby, the demand in the overall market. Ignorance of the medical benefits of wearing compression garments or the cosmetic and exercise uses of shapewears which impede market access in countries with low exposure to fitness products and modern health services.

OPPORTUNITY

"The growing demand for sustainable and eco-friendly materials To Create Opportunity for the Product in the Market"

An increasing trend in the use of sustainable fabrics is a factor that defines a great opportunity that the compression wear and shapewear possesses. As consumers become conscious in their choice in what they wear due to awareness of climate change, modern brands that comes up with biodegradable, recycled or organic fabrics can have competitive advantage winning the hearts of those customers in future.

CHALLENGE

"Maintaining consumer comfort and satisfaction Could Be a Potential Challenge for Consumers"

One of the main problems of the market is the provision of consumer comfort for their products and the creation of high compression garments. It may be evident, however, that comfortable long-term use may be a challenge to achieve since wrongly designed products may make the customers uncomfortable affecting their loyalty to the brand. Issues like tightness, restricted movement, or excessive heat retention can deter regular use. Poor fit and discomfort can result in dissatisfaction, affecting consumer loyalty and overall market demand.

COMPRESSION WEAR AND SHAPEWEAR MARKET REGIONAL INSIGHTS

• NORTH AMERICA

North America is the fastest-growing region in this market. The United States Compression Wear And Shapewear Market has been growing exponentially owing to multiple reasons. North America Compressio Wear and Shapewear market is constructed and benefits hugely from the society’s health-consciousness, trend for fitness, and athletic index. Strong market demands, prominent key players, and technology sophisticated healthcare market and growing requirement for medical compression wear support steady growth. Other product categories within Apparel are also rising such as e-commerce and activewear fashion along with smart fabrics technologies.

• EUROPE

In the European market, the growth is due to improvements in fitness awareness and the need for body shaping services. The region has specialty in fashion and beauty with shapewear being among the most consumed products for aesthetic people. Further, pressure from the ageing population coupled with enhanced knowledge on the advantages of medical compression wear is augmenting the market headed forcountries like Germany, France and the UK.

• ASIA

The Asian market is a fast-growing market since there is increased disposable income, awareness on health and more people taking up fitness activities within the south Asian region headed by China, India and Japan. E-commerce platforms are growing and social media integrates into everyday life consequently making compression wear and shapewear more reachable. Nevertheless, lower awareness of the products benefits and fit is still a cause of concern that hinders the broader uptake of such products in some of the regions across the globe.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Key industry players are shaping the Compression Wear And Shapewear Marketplace through strategic innovation and market expansion. These companies are introducing advanced techniques and processes to improve the quality and performance of their offerings. They are also expanding their product lines to include specialized variations, catering to diverse customer preferences. Additionally, they are leveraging digital platforms to increase market reach and enhance distribution efficiency. By investing in research and development, optimizing supply chain operations, and exploring new regional markets, these players are driving growth and setting trends within the Compression Wear And Shapewear Market.

LIST OF TOP COMPRESSION WEAR AND SHAPEWEAR COMPANIES

• Triumph International [Switzerland]
• Nike [U.S.]
• Under Armour [U.S.]
• Adidas [Germany]
• HanesBrands [U.S.]

KEY INDUSTRY DEVELOPMENT

March 2022: Skins introduced the Series-5 Compression Tights with an intention to help athletes perform better and recover faster because they provide specific muscle support and promotes blood circulation. These tights are designed from moisture and breathable fabrics to ensure that they have a gradient compression system that will help reduce muscle fatigue. The best ergonomics are used to design these and therefore they are recommended for rigorous sports and exercising.

REPORT COVERAGE

The study offers a detailed SWOT analysis and provides valuable insights into future developments within the market. It explores various factors driving market growth, examining a broad range of market segments and potential applications that may shape its trajectory in the coming years. The analysis considers both current trends and historical milestones to provide a comprehensive understanding of the market dynamics, highlighting potential growth areas.

The Compression Wear And Shapewear Market is poised for significant growth, driven by evolving consumer preferences, rising demand across various applications, and ongoing innovation in product offerings. Although challenges such as limited raw material availability and higher costs may arise, the market's expansion is supported by increasing interest in specialized solutions and quality improvements. Key industry players are advancing through technological advancements and strategic expansions, enhancing both supply and market reach. As market dynamics shift and demand for diverse options increases, the Compression Wear And Shapewear Market is expected to thrive, with continuous innovation and broader adoption fueling its future trajectory.