Electric Iron Market Size, Share, Growth, and Industry Analysis, By Type (Dry Iron, Steam Iron, Travelling Iron, Garment Streamer, & Cordless Iron), By Downstream Industry (Home Use, & Commercial), and Regional Forecast to 2032

• 

  Request a Free Sample to learn more about this report

ELECTRIC IRON MARKET OVERVIEW

The Electric Iron Market size was USD 983.06 Million in 2023 and is projected to reach USD 1686.86 Million by 2032, exhibiting a CAGR of 5.55% during the forecast period 2024-2032.

Growth of electric irons is stable and steady as the use of a number of home appliances facilitates easy processes of daily work. Increased demands from consumers for better ease and convenience in caring for garments are making electric irons more acceptable in homes across the globe. The industry also notes that technology assists it in stepping into new territories such as temperature control, steaming capabilities, and cordless designs, all of which improve the user experience. Increasing disposable incomes, especially among emerging markets, have had an impact on sales, whereas minimal energy use and a lightweight appliance seem to be the latest trends in consumer preferences. This Electric Iron Market seems to continue in its upwards trend as home care and grooming are increasingly emphasized.

GLOBAL CRISES IMPACTING ELECTRIC IRON MARKET - COVID-19 IMPACT

"Electric Iron Industry Had a Negative Effect Due to supply chain disruption during COVID-19 Pandemic"

The Global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

COVID-19 pandemic catalyzed the Electric Iron Market due to the shift towards home care and maintenance of garments due to lockdown and staying at home. The increasing work from home culture led to the high demand for household appliances, like electric irons. Simultaneously, supply chain issues and manufacturing delays were faced because of lock down curbs on the production and transportation. However, the pandemic created a shift in consumer behavior as the demand for necessary household appliances increased.

LATEST TREND

"Steam Irons with Advanced Features to Drive Market Growth"

The recent trends associated with the Electric Iron Market include a maximum preference for cordless irons that will offer more convenience and mobility during use. Steam irons with innovative features such as vertical steaming, self-cleaning, and precise temperature control have gained popularity as they have been offering more effective fabric care and efficiency. Additionally, energy-efficient models are also in demand as consumers become increasingly conscious about their environment. With innovations such as digital display and automatic shut off smart iron, it is becoming safer and friendlier for the user. With light weight and travel friendly designs, wider consumers are attracted to the same. Convenience, Efficiency and Sustainability are emerging trends that will change the future of the Electric Iron Market.

• 

  Request a Free Sample to learn more about this report

ELECTRIC IRON MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into dry iron, stream iron, travelling iron, garment streamer and cordless iron

• Dry Iron: Includes traditional electric irons without steam function, which are simple and affordable for basic ironing needs.

• Steam Iron: These irons carry a range of steam features in them that help remove the wrinkles quickly and give better care to your fabrics. It will be much popular in the house as compared to the iron with dry function.

• Traveling Iron: These irons are compact and are of a lighter weight. These can be carried with some travelers who often need to care for their garment.

• Garment Steamer: It is vertical steamer, and it is suitable for fragile fabrics and large clothes so that they can be wrinkle-free in the absence of contact.

• Cordless Iron: This gives users a broad freedom while ironing since they are not bound by the cord. Hence, it is convenient and flexible in its application.

BY APPLICATION

Based on application, the global market can be categorized into home use and commercial

• Home Use: Covering electric irons for domestic laundry care about clothes in the home, which would prioritize convenience and cost-effectiveness.

• Commercial: Irons used in laundries, dry cleaners, and hotels, emphasizing ruggedness and speed for high volume ironing tasks.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

DRIVING FACTORS

"Rising Consumer Demand for Convenient and Efficient Appliances to Boost the Market"

Electric Iron Market growth will be driven by higher consumer demand for convenience and efficiency in daily chores. In the case of clothes care, consumers need to be provided with products not only for simplification of caring but also saving precious time, especially for busy households. Advances in steam functionality, vertical steaming, and cordless design are on the rise as these features tend to make the process faster and more efficient. These therefore cater to the swelling demand for ease of use and portability, thereby seeing an increased uptake of advanced electric irons. Such demands go on to expand the market in sync with the swelling busy lifestyles and the establishment of home care appliances.

"Growing Adoption of Energy-Efficient and Environmentally Friendly Products to Expand the Market"

The Electric Iron Market is further driven by an increased focus on sustainability and energy efficiency. The consumers have become more conscious about their carbon footprint, and most choices are now driven by energy-efficient appliances. This will force manufacturers to design electric irons with energy-saving capabilities, such as the auto shut-off functions and the eco-modes, which do not compromise on performance but reduce power consumption. In this respect, these innovations assist consumers in saving their electricity bills besides meeting green-friendly preferences. Hence, the growth of the market will be sustained by increasing green product preference as manufacturers try to meet this demand for sustainable products.

RESTRAINING FACTOR

"High Competition from Alternative Garment Care Products ""to Potentially Impede Market Growth"

Alternative garment care products including garment steamers and wrinkle-releasing sprays are considered to be some factors restraining this Electric Iron Market. For example, garment steamers are gaining popularity because they easily and rapidly eliminate wrinkles from delicate fabrics without touching the garment itself, making it an attractive option for users who value ease and care for the fabric. These ongoing variants also prove to be strong competitors in limiting demand for traditional electric irons and limiting the growth of the market.

OPPORTUNITY

"Technological Innovations in Smart Appliances To Create Opportunity for the Product in the Market"

There exists growth through technology in electric irons, where smart appliances will play a part. IoT technology in electric irons could make it possible for the same to have remote control via mobile applications and automatic settings through detecting the type of fabric, aside from sophisticated safety features such as automatic shutdown in case of leaving them unattended. With smart home technology in the limelight, consumers will be on the lookout for smart appliances designed to be more convenient and efficient. This trend provides scope for manufacturers to develop high-tech electric irons to cater to the shifting needs of more tech-savvy consumers.

CHALLENGE

"Rising Raw Material Costs Could Be a Potential Challenge for Consumers"

The most prominent challenge in the Electric Iron Market is that the raw materials used to manufacture the product are highly priced. As the prices of basic commodities like metals, plastics, and electronic parts have become mixed on account of supply chain rupture and geopolitical conflicts, manufacturers may have to escalate their price, thereby making electric irons unaffordable for the consumers. The sales will decline particularly in price-sensitive markets, and overall growth of the market may be stunted if this is not handled carefully.

• 

  Request a Free Sample to learn more about this report

ELECTRIC IRON MARKET REGIONAL INSIGHTS

• NORTH AMERICA

The North American Electric Iron Market is based on the high demand for technologically advanced quality appliances. This is led by the dominant retail infrastructure coupled with a tech-savvy consumer base. United States Electric Iron Market, dominates the region and this trend continues with the popularity of advanced features such as steam functionality and energy efficiency. Besides the above factors, there is an upward trend of home improvement and garment care among the consumers. Furthermore, with the competition in the market, the leading brands are found emphasizing on new product development and marketing strategies to achieve higher market share, thus enhancing their competency and penetration in the market.

• EUROPE

In Europe, the Electric Iron Market share is growing progressively as the consumers' lifestyle changes and their disposable income increases. The consumers are upscale and environmentally conscious. Consequently, the manufacturers are priced to invest in innovation related to energy efficiency and design. Germany and the United Kingdom lead the market through the strength of their retail as well as consumer awareness regarding sustainable consumerism. Online shopping too is catching up fast as the consumers can easily reach out to any kind of electric iron.

• ASIA

Asia electric irons market share is growing significantly. This is mainly due to a growing middle-class population with urbanization in India and China. More households upgrade with high-tech devices, which increases the demand for electric irons, mainly steam and cordless types. Also, growing personal hygiene and home care are contributing to sales. The firms face strong competition in the nature of alternative garment care products but have to formulate cost-effective solutions to meet the divergent preferences of consumers in this price-sensitive market. Growth is still significant in view of the fact that brands focus on innovation and accessibility.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Strategic Initiatives"

Most market players in electric iron continue enlarging their product lines and market share through a variety of strategies. Philips and Panasonic focus on innovations in the products that are actually quite advanced, containing elements such as steam technology, self-cleaning functions, ergonomic designs, and other important features for enhancing usability. The brand is extremely conscious about sustainability, and there is a high launch of more eco-friendly models that consume fewer amounts of energy. With the increasing demand from the consumer to make even more environment-friendly products, the brand, therefore, still gains more importance. The top player's reach through the distribution channels is highly expected to grow by using e-commerce platforms and intensifying the retail presence. Engagement through focused marketing campaigns along with educational content on the care of garments further strengthens this aspect of loyalty towards the brand. These efforts together indicate the commitment of significant players to respond to market dynamics, consumer preferences, and the general growth trajectory of the Electric Iron Market.

LIST OF TOP ELECTRIC IRON COMPANIES

• Eupa (Taiwan)
• HUAYU (China)
• FLYCO (China)
• SID (China)
• Electrolux (Sweden)
• Longde (China)
• Philips (Netherlands)
• Panasonic (Japan)
• SANYO (Japan)
• Swift (India)
• Haier (China)

KEY INDUSTRY DEVELOPMENT

April 2024: Philips announced a new series of steam irons, using advanced steam and ergonomic design to make the performance easier on users' comfort. Using a distinctive steam glide soleplate, better heating is provided, and an enhanced easy-to-use ironing experience is achieved; from now on, users want appliance products that are high-performance. This means that Philips will only focus on innovation while outperforming the competition in the electric irons market.

REPORT COVERAGE

This report provides a comprehensive analysis of the Electric Iron Market, encompassing market dynamics, segmentation, and key player efforts. It explores the market's growth drivers, including rising consumer demand for efficient and convenient appliances, as well as the impact of sustainability initiatives. The report also examines the market's challenges, such as competition from alternative garment care products and fluctuating raw material costs. Regional insights covering North America, Europe, and Asia are also provided with an example of unique trends and growth opportunities in each region. It also details the efforts that key players have been making in terms of innovation, new product developments, and their distribution strategies. Overall, the report tries to give stakeholders some valuable inputs to make informed business decisions within the Electric Iron Market line.