Frozen Spring Roll Market Size, Share, Growth, and Industry Analysis, By Type (Firm Frozen Spring Roll, Soft Frozen Spring Roll and Others), By Application (Dealer/Retailer, Supermarkets and Hypermarkets, and Direct Selling) and Regional Forecast to 2032

Updated On: 10 September 2024

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FROZEN SPRING ROLL MARKET REPORT OVERVIEW

The Frozen Spring Roll Market size was USD 574.4 million in 2023, and the market is projected to touch USD 994.94 million by 2032, exhibiting a CAGR of 5.6% during the forecast period.

The frozen spring roll market is growing rapidly due to the increase in demand for tasty and nutritious convenience snacks. Frozen spring rolls are popular appetizers or snacks around the world, especially in Asia; therefore, consumers prefer them because they come in different types and can last an extended period without spoiling. Among numerous drivers of product market growth are the quickly available and simple meal provisions that have been embraced by busy city dwellers. Rising hectic lives have seen an increase in the demand for less time-consuming freezer foods. They are essentially all occasion dishes which range from meat to fish; frozen spring rolls come in different varieties including vegetable, meat and seafood fillings and can thus suit various consumer tastes both at home and other food service establishments.

In the modern world, there have been tremendous improvements in freezing techniques and packaging, which are enhancing both taste and quality of frozen spring rolls to the point that they are hardly distinguishable from those made fresh. Modern freezing methods preserve food integrity as well as its flavours hence their ability to provide consumers with satisfactory eating experiences. Also, the availability of frozen spring rolls around the globe is growing due to the emergence of various distribution networks such as supermarkets, hypermarkets and internet stores.

An increasing global appeal for Asian dishes is benefiting the marketplace by enhancing the need for original ethnic food items. In addition, it is also due to the growing emphasis on health and wellbeing that there are some healthier versions of frozen spring rolls available today; these include whole grain and/or organic varieties.

COVID-19 Impact: Market Growth During Pandemic due to the shift in consumer behaviour towards convenient, ready-to-eat meals during lockdowns

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

Significant positive influence from COVID-19 on the frozen spring roll market came from the change in consumer behaviour whereby lockdowns necessitated convenience, thus ready-to-eat meals became the order of the day. Due to restricted restaurants and dine-in options, people relied more on frozen food such as spring rolls for fast and simple meals at home. The pandemic also increased food safety and hygiene consciousness where many consumers preferred pre-packaged frozen items as they wanted to limit their contact with fresh or unpackaged foods.

Furthermore, the pandemic has led to an exponential increase in popularity of e-commerce groceries including frozen spring rolls. Thanks to e-commerce and delivery services, many consumers were able to buy various frozen foods without being constrained by their geographical locations. As such, this transformation in buying behaviour is likely to remain unfavourable, since numerous customers now consider unpacked meal prep as part of their lifestyle even after covid-19 subsides. Hence, growth of the market for frozen spring rolls was facilitated by the COVID-19 pandemic through vice versa increased requirements and widening its scope.

LATEST TRENDS

"Growing demand for plant-based and allergen-free options to drive market growth"

The Frozen Spring Roll trends are characterized by a rise in demand for veganism and other dietary restrictions that make allergen-free foods popular. To serve this market clearly, manufacturers have started making unique spring rolls filled with alternative proteins and wrapped in gluten-free options to make them appealing to those who love healthy meals. The resulting market transformation towards healthier and more inclusive offerings has seen plant-based spring rolls become an increasingly popular option within biodiversity-conscious consumers looking for quick yet nutritious meals devoid of any ethical concerns.

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FROZEN SPRING ROLL MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Vegetable and Meat Spring Rolls, Bean Paste Spring Rolls and Others.

• Vegetable and Meat Spring Rolls

The spring rolls of vegetables and meat are famous due to their perfect blend of Flavors and textures appealing to both vegetarians and meat lovers. They have different fillings such as chicken, pork, mixed vegetables among others making them suitable for people with various dietary preferences. Most eaten as an appetizer or snack food, these spring rolls have become an essential part of family life in many areas as well as restaurants.

• Bean Paste Spring Rolls

March rolls made of bean paste are not only unique but also traditional, with a sweet and savoury flavour profile. Similarly, they are often sweetened with red beans and are powerfully associated with Asian desserts or as snacks. They belong to the frozen spring roll segment that has limited acceptability threshold, but they are very special when it comes to their flavour and cultural importance.

By Application

Based on application the global market can be categorized into Supermarkets and Hypermarkets, Convenience Stores, Online Sales and Others.

• Supermarkets and Hypermarkets

The distribution of frozen spring rolls is significantly accounted for by way of supermarkets and hypermarkets where they can find different forms to find their choices on the shelf. The available shelf space and frequent promotions lead to immense consumer purchases in this sector. In addition to that, the one-stop shopping convenience makes these places to be favoured in purchasing these frozen delicacies.

• Convenience Stores

For people who want unsophisticated meals in a flash, convenience stores come in handy. With their small packages, they are a good choice for people who want to prepare just for themselves or snack on something. Therefore, these convenience outlets attract customers who are always in hurry. Additionally, frozen spring rolls can be purchased impulsively from easily accessible convenience shops.

• Online Sales

Ice-cold spring rolls purchase via e-commerce has become rampant, with the rise in home-delivery enhancing the growth of this channel. The online shopping identifies many varieties briefly which is preferred by people who are well conversant with technology. Increased demand for appetizers led to the great increase in demand for frozen spring rolls sold across the internet.

DRIVING FACTORS

"Growing Demand for Convenient Foods to Boost Market Growth"

A major factor that contributes to the growth of frozen spring roll market growth is the increasing need for people to have easily accessible food items which are already cooked. In the fast-paced world we live in, most individuals would prefer preparing light meals instead of complex ones thus causing an upturn in acceptance of frozen spring rolls.

Expanding Globalization of Asian Cuisine to Drive Market Growth

The growing demand for frozen spring rolls in western markets is due to the popularity of Asian cuisine worldwide. The growing interest in Asian flavours drives the frozen spring rolls market as more consumers look for different culinary experiences

RESTRAINING FACTORS

"High competition from alternative snack and convenience foods to Hinder Market Growth"

The extremely high competition from substitutes in the form of snack and convenience foods is one obstacle faced by the market for frozen spring rolls that may impede its growth. Besides, worries over frozen food patterns in terms of nutrient balance and presence or absence of preservatives make some clients who prioritize their health shun away from such products thereby putting another hindrance to its growth. Hence, these factors could slow down the overall demand for frozen spring rolls.

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FROZEN SPRING ROLL MARKET REGIONAL INSIGHTS

The market is primarily segregated into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

"North America dominates the market due to the strong demand for convenient, ready-to-eat food options and the growing popularity of Asian cuisine"

North America leads the frozen spring roll market share because there is high demand for easily cooked foods as well as growing interest in Asian meals within its borders. This region has well aligned distribution systems such as big supermarkets and ecommerce sites which allow consumers easy access to these products. Furthermore, consumers here prefer eating healthier meals while remaining open to different types of diet thus advancing this sector even more among other regions globally.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Product Innovation, and Expanding their Offerings"

The market for frozen spring rolls is witnessing growth as key industry players come up with innovative products that encompass a range of flavours and dietary alternatives, including gluten-free and vegan spring rolls. They are also putting money into strategic marketing campaigns and extending their distribution channels to cover a wide spectrum of consumers such as supermarkets, online shopping platforms, and food service providers. These companies are enhancing consumer demand and their own market share in the frozen spring roll market by concentrating on quality, convenience as well as aligning themselves with healthy living trends.

List of Market Players Profiled

• Ajinomoto Foods (Japan)
• CJ (South Korea)
• Synear (China)
• Sanquan (China)
• NICHIREI (Japan)
• Hakka (Japan)
• Wei Chuan Foods (Taiwan)
• CPF (Thailand)
• Rich Products (U.S.)
• Tai Foong (Canada)
• ASEANIS (Singapore)
• Fine Choice Foods (Canada)
• Taj (U.S.)
• Heng Australia (Australia)
• JYC FOODS (China)
• Winner Food Products (China)
• Qingdao Cheun Jep Foodstuff (China)
• SK Chilled Foods (U.K.)

INDUSTRIAL DEVELOPMENT

May 2024: The development in the Frozen Spring Roll Market was announced by Fine Choice Foods. Under "Sum-m!™" brand, they rolled out their latest range of plant-based varieties. These new spring rolls showcase pioneering fillings using alternative proteins such as pea protein and soy, with the intention of addressing the rising demand for vegetarian and vegan choices. This move marks Fine Choice Foods' determination to increase its varieties within the context of consumer needs that are changing towards healthier and more sustainable frozen foods and strengthening its market power in this field globally.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis considers both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.