Human Grade Pet Food Market Size, Share, Growth and Industry Analysis, By Type (Dry Food, Wet Food, Treats, & Others), By Application (Dogs, Cats, & Others), and Regional Forecasts, 2021-2032

Updated On: 09 September 2024

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HUMAN GRADE PET FOOD MARKET REPORT OVERVIEW

The The Human Grade Pet Food Market size was valued at USD 1.44 billion in 2023, at a CAGR of 16.2% during the forecast period to reach USD 6.77 billion by 2032.

With an increasing trend of treating pets like a family member and growing awareness among the owners regarding quality and nutritious pet food, it is expected that the human grade pet food market will grow further. Be it the ever-increasing number of pets that soon join the rank and file of a family, pet owners seek the same level of standards as human food intake, thereby increasing demand in the similar segment.

COVID-19 IMPACT: WITH THE RISE IN PET OWNERSHIP, E-COMMERCE SALES BOOST MARKET GROWTH

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels

The global pandemic of COVID-19 positively and negatively impacted the scenario of human grade pet food. This outbreak of the pandemic has completely disturbed production and distribution because of the problems in the supply chain and economic uncertainty. However, with more people staying at home due to the pandemic, staying in the same milieu made them more predisposed to having a pet. Sales thrived with increased online shopping, making e-commerce one of the major selling channels for pet food during the lockdowns. When the market strays into a harmonized path even post-pandemic, the sector to grow at an intensified rate would be human-grade pet food, following the previous routes of humanization and health consciousness in pets.

LATEST TREND

"Growth in Functional and Specialized Pet Foods"

One of the prominent trends in the human-grade pet food market is an increase in the demand for functional pet food and specialized pet foods addressed to solve specific issues in health, such as joint, digestive, and skin and coat care. More and more pet owners are on the lookout for these kinds of specialized foods that help in managing conditions or preventing illness in their pets. No wonder, that is the reason more businesses today are innovating within the human-grade pet food market to fulfil the variety of demands of pets on this rising trend towards customization and health-focused pet care.

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HUMAN GRADE PET FOOD MARKET SEGMENTATION

By Type

The global market can be divided on the basis of type into:

Dry Food: A good quality kibble is so convenient, but in addition, it ensures a long shelf life.

Wet Food: It is more palatable due to the greater volume of water compared to canned or moist foods. This often is fed for a pet with one type of special dietary need or another.

Treats: Human grade snacks and treats that are more fed during training, as a reward or at times as an occasional indulgence

Others: This would include freeze-dried, dehydrated, or raw pet foods which are under produced human-grade standards.

By Application

The markets based on application are further divided into:

Dogs: Human-grade food formulated pertaining solely to dogs with variations to cater to different breeds, sizes, and life stages.

Cats: Human grade food formulated for cats, which focuses on their specific dietary requirements, such as high protein and low carbohydrate levels.

Others: Include human-grade foodstuffs for other pets, like rabbits, ferrets, and any other small animals. These are produced in accordance with the same stringent standards.

DRIVING FACTORS

"Growing pet humanization worldwide and increased demand for super-premium products"

Another key force that has contributed to the global growth of human-grade pet food markets is the increasing trend in the humanization of pets. When pets come to be part of the many considerations made in the family, the need for quality pet foods would be equally high, just like human foods. It is the well-being of their pets for which they won't mind spending money on good-quality, health-bringing food products, thus increasingly demanding a product of high quality that is edible for humans as well.

"Growing Health Awareness among Pet Owners"

Another important factor driving the growth is the growing awareness among the pet owner community about the role of the diet in maintaining the health of their pets. With this, owners are worried about developing chronic conditions, obesity, or allergies and are always looking to mitigate and correct this through a change in the diet of their pets to something more natural and healthy. With this in mind, human-grade pet foods without artificial content, and prepared from high should be the route for optimum nutrition and probably prevention from the onset of health problems, thus expanding the market.

RESTRAINING FACTORS

"Expensive compared to the Rest of the Pet Foods on the Market"

The major factor that could act as a market restraint in the global human-grade pet food is the value of such-kind products as compared to most conventional pet foods. Premium quality ingredients used in the making and observation of high production standards make the price of such a product comparatively high to the rest of the pet foods on the market. While there is rapidly growing tier for who are willing to pay a premium for quality, it could be that it is the cost barrier that further prevents wide adoption, especially in the price-sensitive geographies.

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HUMAN GRADE PET FOOD MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"North America Leading the Market Due to High Pet Ownership and Consumer Awareness"

In line with this, North America is one of the leading markets with demand for human-grade pet food products due to the huge number of pet owners, high consumer awareness regarding pet nutrition, and arrangements for better retail infrastructure. The United States is a dominant market in North America, and the majority of pet owners are ready to spend on premium products. That finally boosts the overall demand for human grade pet food.

KEY INDUSTRY PLAYERS

"Quality and Innovation: The Burning Platform Used by Leading Brands to Shape the Market"

The human-grade pet food industry is heavily driven and affected by key industry players who are greatly known and considered standard bearers for the quality-oriented commitment, innovation, and consistency of maintaining high degrees of customer satisfaction. Yes, all of the aforementioned companies are at the top of the head with a wide range of product lines in pet food items, manufactured for the satisfaction of customers. Their approach goes a long way in maintaining transparency, sustainability, quality ingredients, and reputation in the industry. Market verticons do not stop innovating with new product chains and an extension of their product portfolio with changing market dynamics.

List of Market Players Profiled

It covers many companies, including:

• The Honest Kitchen (U.S.)
• Spot Farms (U.S.)
• JustFoodForDogs (U.S.)
• Nom Nom Now (U.S.)
• Ollie (U.S.)
• Portland Pet Food Company (U.S.)
• Caru Pet Food (U.S.)
• PetPlate (U.S.)
• Tylee’s (U.S.)
• Evermore Pet Food (U.S.)

INDUSTRIAL DEVELOPMENT

June 2024: The Honest Kitchen launched its new line of human grade, plant-based pet food, catering to the growing demand for vegan and vegetarian options. This new product line is made with 100% human-grade ingredients and offers a complete and balanced diet for dogs, emphasizing sustainability and ethical sourcing.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.