Instant Beverage Premixes Market Size, Share, Growth, and Industry Analysis, By Type (Plain and Flavored), By Downstream Industry (Instant Coffee, Instant Tea, Instant Milk, Instant Health Drinks, Instant Soup and Others) and Regional Forecast to 2032

Updated On: 26 August 2024

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INSTANT BEVERAGE PREMIXES MARKET REPORT OVERVIEW

The Global Instant Beverage Premixes Market size was USD 4.409 billion in 2023 and the market is projected to touch USD 5.91 billion by 2032, exhibiting a CAGR of 2.98% during the forecast period.

Instant beverage premixes are preferred due to the convenience they offer in use as well as their nutritional value. They are offered in the dry forms of powder, paste or granules which can be easily dissolved in water or any liquid solution. They are often flavoured and may contain vitamin minerals, cocoa, vegetable extract and edible acids to suit the taste and nutritional value customers prefer. These include among others. Instant coffee, tea, milk, health drinks and soups make them suitable for any occasion. They can simply be made by adding water or milk and are preferred by users who are young and those in positions of work, due to convenience.

Instant Beverage Premixes Marketed drinks are escalating due to the demand and added health benefits of the market. Such growth is on account of factors such as growing awareness of health issues, the problem of obesity and the increasing appeal of RTD products. These are useful for marketing the products as aids to increased metabolic rate, better brain functioning and rehydration for the more conscious consumers with health literacy. In the future, these products hold a promising future in the industry in line with the consumption patterns of the dynamic society. The innovations are aligned with the ongoing market growth that implies people’s need for easily accessible, healthy beverages for on-the-go consumption.

"COVID-19 Impact: Labor shortages due to pandemic slowed down production rates and market"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Production has been slowed down because there are fewer workers. Companies had to practice social distancing, due to pandemic restrictions that limit many employees on these floors for health concerns and production processes have been slowed. This reduction in workforce capacity in particular has put pressure on supply chains and hence resulted in slow production and delivery rates. Moreover, stronger requirements in terms of sanitation and regulation implementation have become another burden for productivity loss. These challenges have lowered the ability of the market to increase production and sales for increased consumer demand because more and more people are embracing healthier beverages and easy to carry around.

LATEST TRENDS

"Increased consumer demand for QSR products for market growth"

Fast food outlets are rapidly becoming popular as a channel of purchase for instant beverage premixes due to the growing propensity of consumers to consume more ready-to-drink beverages. Since QSRs provide fast food services to their clients, the use of instant beverage premixes is advantageous to QSRs as they can increase the meals’ variety without incurring extra costs on advanced equipment and time for staff training. These premixes help QSRs to offer coffee, tea health drinks and other beverages to the unsaturated market within the shortest time possible to suit the convenience of time-starved customers. Further, versatility and health benefits associated with most of the instant beverage premixes are key priorities for consumers who are in search of healthier meals. This is expected to increase the flow of instant beverage premixes into the QSR segment thereby serving the purpose of fueling the market for premixes.

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INSTANT BEVERAGE PREMIXES MARKET SEGMENTATION

"By Type"

Based on type the global market can be categorized into Plain and Flavored.

"Plain": Plain instant beverage premixes, which contain no added flavours or sweeteners are the key component to make up the preferred beverage product by the consumers. They are widely used due to their tastelessness and therefore, let the user add the preferred taste boosters or sweeteners. These are widely found in cafes and restaurants for serving low-calorie or no-sugar-added beverages and are part of the flexibility and customization the premixes offer.

"Flavored": Instant beverage premixes are concentrated liquids that are added to water to prepare an instant drink. Flavoured instant beverage premixes are available in vanilla, hazelnut, caramel and any fruit flavour and are believed to provide a special kind of taste, therefore marketed as a premium product. Due to the variety of available designs and relatively new concepts, they are found in vending machines and are usually consumed by office workers and students. The young generations prefer these premixes, due to their new and unusual taste, making it easier and faster to prepare a beverage.

"By Downstream Industry"

Based on downstream industry the global market can be categorized into Instant Coffee, Instant Tea, Instant Milk, Instant Health Drinks, Instant Soup and Others.

"Instant Coffee": Concentrated liquid products also account for the largest share of the market due to their highly popular instant coffee premixes which are consumed in cafes, restaurants and offices since they do not require much preparation time. Deliciously served in so many variants such as the hazelnut, the caramel and the vanillin they help to cater for everyone. Enumerated among instant coffee premixes are categories often preferred by health-conscious individuals in search of low-calorie or sugar-free beverages, which are widely appreciated for boosting metabolism and the mind, which is why they are so beloved among employees and students.

"Instant Tea: "Instant tea premixes are popular drinks for people who consume green tea, black tea and various herbal teas at offices and homes conveniently. They provide certain other health benefits such as digestion of foods and helping to alleviate stress thus they attract people with a more conscious bit with less energy or necessarily fewer foods as energy sources where some are low calorie or even sugar-free. Instant tea premixes come in powder, granules and tea bags, and hence they are suitable for regular and festive occasions, easily matching a wide array of consumer tastes.

"Instant Milk: "Instant milk premixes are prominent in cafes, restaurants and offices for the preparation of milkshakes, smoothies and other milky products instantly. Chocolate, vanilla and strawberry are the main types preferred by people and each of these flavours is unique in its way. Appealing to those consumer categories focused on their diets and refusing fats and calories, being safely incorporated into beverages, these premixes also offer added nutritional value and convenience, which makes them rather popular among parents and athletes.

"Instant Health Drinks: "Instant health drink premixes are considered convenient because they can be used to supplement beverages with vitamin and mineral products and other nutritious ingredients. They are used in commercial buildings such as offices and homes as they provide convenience and a quick method of preparing healthy drinks that improve immunity and fight off fatigue. These premixes are also in high demand among customers who are choosing low-calorie or sugar-free products. They include the products in powder form granules and tablets to meet different consumer tastes and nutritional requirements.

"Instant Soup: "Instant soup premixes are a convenience for offices and homes where soups and other liquid dishes are to be made without much fuss and time consumption. Such premixes are appreciated for increasing the nutritive value of the soups that can attract busy parents and athletes. These types are also popular among customers who are interested in minimizing the intake of energy or sodium. When it comes to the preferences of individuals who wish to take their meals more quickly, instant soup premixes come in a variety of options to satisfy these customers including chicken noodles, vegetables and tomatoes.

"Others": Other instant beverage premixes include instant hot chocolate, fruit instant and energy drinks that can also be prepared easily for consumption in offices and homes. These premixes improve nutrient density, have better appeal to parents and athletes and are preferred form consumers who prefer low-calorie/sugar-free forms. They come in powdery form, granules and tablets to meet various needs that the consumers may have.

DRIVING FACTORS

"Increasing demand for convenience and healthy beverages to boost the market"

The increase in the need for the global Instant Beverage Premixes Market growth is due to a modern active life that is associated with comfort and time-saving. Due to the tight schedule and pressure to deliver in the current society, consumers are in most cases in search of convenience and easy-to-prepare beverages that can be accessed at home workplaces or other places. This shift is supported by increasing concern for the health and overall quality of beverages consumed by people due to the demand for products that quench the thirst, while providing additional benefits, including increased metabolism, improved brain function and optimal hydration levels. Instant health drink premixes especially have remained a popular choice for ready-to-mix health drinks among consumers and especially among health-conscious individuals. These options therefore persist in influencing consumption habits within the instant beverage premix industry that is expected to grow further given that present-day consumers embrace beverages that are as convenient as they are healthy.

"Convenient and time-saving solution for consumers to expand the market"

Instant beverage premixes have steadily gained popularity for consumers who require a product that can be ready in the shortest time possible. They are also easy to use, not involving cumbersome brewing or steeping processes common with traditional brews, especially amid busy lifestyles where convenience is accorded topmost priority. Consumers can prepare many beverages including coffee, tea or health drinks in a few minutes by simply mixing them with water or milk depending on their preference, whether at home, at work or in transit. This convenience is especially worth appreciating while rushing to work in the morning or high working activity during the day, providing a nutritive boost to get energy in a snap without having to sacrifice quality. In addition, there are various flavours and formulas for instant beverage premixes which means different consumer preferences can be easily satisfied. The convenience hence comes from ease of storage and preparation which is important nowadays due to people being busy and looking for ways to enjoy their favorite drinks without wasting much time.

RESTRAINING FACTORS

"Competition from traditional beverages leads to a negative impact on the market"

Instant beverage premixes are a relatively new product in the market and have to compete with traditional beverages such as freshly brewed coffee, loose-leaf tea and homemade drinks. Four key psychological factors make consumers crave freshly brewed coffee which are aroma, flavour choice and the artistic way of preparing the drink. Loose-leaf tea is flavoured and has a variety of health benefits and brewing traditions that are followed. Another advantage of homemade products is that one has an opportunity to choose the ingredients that they want used and this will always have undergone some reheating. On the other hand, instant beverage premixes distinguish themselves by emphasizing convenience and in particular, rapid preparation, which is highly important in the modern world and conditions of the overwhelming supply of commercial and office spaces. They come in different flavours and are nutrition-enriched based on what the current generation is looking for in a food product. Nonetheless, traditional beverages have had all the chances for the establishment and remain highly competitive today because instant beverage premixes can progress and change according to consumer portrait in the constantly setting beverage market.

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INSTANT BEVERAGE PREMIXES MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"North America market is growing because of the increasing consumption for ready to drink beverages"

The North American market of the global Instant Beverage Premixes Market share has potential due to a continuously rising demand for ready-to-consume, instant beverages especially among working populations. Due to the large population, the available significant working force and relatively more enhanced working and busy lifestyle across the region, consumers are probably to prefer more beers that are quick to prepare alongside having enhanced taste value and nutritional benefits. These are some of the factors that make it easier to use instant beverage premixes because they eliminate all the inconveniences associated with making coffee and other beverages at a go. The issue of convenience is particularly important in large cities where people have little time to cook healthy meals for themselves. Due to the inclination of consumers towards products that are suitable for modern life, it is getting a boost with regularly changing and enhancing features such as flavours, nutritional aspects and packaging to create an appealing facelift to satisfy the customers.

KEY INDUSTRY PLAYERS

"Key industry players are performing brand differentiation and competitive advantage for market expansion"

Key industry player differentiation is vital when it comes to gaining a competitive advantage in the instant beverage premix market. Some of how brands can opt to differentiate their brands include, a brand that deals with the blending of coffee can easily differ from other brands in the same category by developing specialty blends. Also, because of the different tastes and preferences of the consumers that are in the food and drinks industry, the brands can find it easy to find a niche to sell their products and enjoy brand loyalty from their clients. Flavourful essences and ones that have health qualities create comfort for the advanced and wise drinkers of coffee. However, attractive and original designs of packaging not only help to attract attention with on-shelf communication but also contribute to the distinction of a brand and assurance of its high quality. Therefore, through constant innovation concerning these aspects, the significant industry stakeholders can improve their market positions, capture new market segments and satisfy existing ones with products that are unique in their appeal to taste buds and health considerations among other qualities.

"List of Market Players Profiled"

• Ito En (Japan)
• Ajinomoto General Foods Inc (Japan)
• Suntory Beverage & Food Limited (Japan)

INDUSTRIAL DEVELOPMENT

"May 2024: "Ajinomoto Co., Inc. has received the distinction of top-of-class from EcoVadis with a Gold sustainability rating for its laudable performance in environmental, labour rights, ethics and sustainable procurement dimensions. This puts them among the top 5% worldwide and underlines the Ajinomoto Group's long-term dedication to sustainability since 2014, aimed at improving health for people around the world while reducing environmental impact by half by the year 2030. Further enunciated herein is its goal of breaking new ground in innovative sustainability practices and transparent corporate governance meaningful to society and the environment.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.