Low GI Food Market Size, Share, Growth, and Industry Analysis, By Type (Rice, Bread & Sugar), By Application (Online Sales & Offline Sales), and Regional Forecast to 2032

Updated On: 04 November 2024

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LOW GI FOOD MARKET OVERVIEW

The Global Low GI Food Market size was USD 1.18 Bn in 2023 and is projected to touch USD 5.68 Bn by 2032, exhibiting a CAGR of 17.02% during the forecast period.

The Low Glycemic Index (GI) Food Market has been on the rise, especially due to the rise in the uptake of healthy food products by individuals. Foods that have low GI are those that, when ingested, have a slower rate of raising the glucose levels in the blood and gain benefits such as better control of blood sugar as well as constant energy. This market focuses on people dealing with diabetes, weight, and health consciousness, which increases the need to purchase commodities that can provide foods that do not spike their glucose levels and increase their risks of contracting chronic illnesses. With time, more people realize the benefits of using lighting products, opening a large market full of diverse products and solutions.

GLOBAL CRISES IMPACTING LOW GI FOOD MARKET

COVID-19 IMPACT

"Low GI Food Industry Had a Positive Effect Due to increased demand for low-GI foods during COVID-19 Pandemic"

The Global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has played a constructive role in progressing the growth of the low-GI food market as more consumers opted for products that would boost their immunity and help fight chronic diseases (Happe & Newbold, 2020). Realizing the fact that the blood sugar levels should be maintained and to improve the wellbeing of people, there was a high demand for low-GI products during the pandemic time. These changes helped the market go in a healthier direction and encouraged further development of the products based on altering consumers’ needs. The pandemic was thus a factor that enabled long-term progression of the low-GI foods market.

LATEST TREND

"Plant-based diets are driving market growth"

Current and emerging trends that are observed in the low-GI food market are in line with the demand for functional and individualized nutrition. Of these trends, one can identify the growth of low-GI plant-based diets, owing to the growing concern for the environment and people’s health. Indeed, these plant-based products are compatible with low-GI concepts and meet vegetarian and vegan diets, allowing the creation of a wide range of products for customer health consciousness. This trend is therefore contributing towards the development of the market by increasing the portfolio of low GI and making them more attractive.

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LOW GI FOOD MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Rice, Bread & Sugar

• Rice: Low-GI rice varieties, the brown rice and basmati, for instance, are the more popular ones, being usually digested slower than other varieties and providing energy for extended periods. These options provide a better form of the high-GI rice types, thus enabling better control of blood glucose levels. Owing to increasing understanding of diabetes and metabolic health, the market for low-GI rice is expanding constantly.

• Bread: Low-GI breads; breads made from whole grains, seeds, and legumes have a lower glycemic index and are thus preferred. These breads give a healthy eating option for people wanting to lower their glucose levels while eating bread. There are also new portfolios of recipes and some additions to the ingredients that help improve the nutritional quality of bread that exists in the market.

• Sugar: Low-GI sugars currently commercially available comprise coconut sugar and agave nectar, among others, and they are gaining popularity in the market due to their positive health alternatives. They include the sweeteners that deliver a lowered glycemic index as compared to other sugars. Their increased usage is in line with the ever-increasing need for better health and especially improved glycemic control in the body.

BY APPLICATION

Based on application, the global market can be categorized into Online Sales & Offline Sales

• Online Sales: Especially with the COVID-19 crisis, many shoppers have shifted to online shopping for their daily groceries, and with it, the segment appealing to low-GI products has been steadily growing. E-commerce platforms have products of lower GI with a diverse array in offering a variety of traditional and personalized low GI products for the global clientele. In achieving greater market reach and helping the consumer find and access low-GI foods for purchase conveniently, this trend is beneficial.

• Offline Sales: Overall performance of GI products, especially low-GI foods, offline continues to record impressive performances where most of the products are sold at supermarkets, health foods, and specialty stores. The brick-and-mortar stores afford consumers a chance to select and examine products physically and with the help of experts. As much as the consumers have changed and started purchasing their foods online, physical markets remain to dominate the distribution of foods with low GI.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

DRIVING FACTOR

"Health consciousness is driving market growth "

A general increase in health consciousness and an understanding of the effect of diet on chronic diseases like diabetes and heart disease boosts the Low GI Food Market Growth. Consumers are now more concerned with food choices that maintain their blood sugar levels and contribute to their healthy lifestyles. One of the most important drivers behind the increased demand for low-GI foods remains the people’s transition to healthier eating patterns.

"Functional foods are driving market growth"

Besides the essential nutrients, there is changing customer demand for products that have a particular health advantage. Low-GI foods, which ensure that the energy obtained from them is slow-releasing, hence keeping the blood sugar levels stable, are also in this category. There is a growing market trend and research on functional foods, which are driving the growth of the low-GI products’ market.

RESTRAINING FACTOR

"High costs hinder market growth limiting expansion"

The products with a low GI are generally more expensive than those with a high GI because they require the use of more expensive raw materials and specific preparation. However, the cost increases with the rise of the intensity level, which discourages consumers with low purchasing power and slows the expansion of the market. Thus, the price gap is still a major issue that hinders the expansion of the service.

OPPORTUNITY

"Rising incomes and health awareness drive market growth"

The low-GI food market has considerable potential in new markets where income is on the rise and the public becomes more concerned with health and nutrition. Thus, people in these areas will likely incorporate use of low-GI foods as their regions go through the development process or their standards of living change. Adjusting products to local preferences and eating habits may allow for entering into new segments and increasing market share.

CHALLENGES

"Lack of consumer awareness hinders market growth potential"

Perhaps the biggest obstacle that the low-GI food market has to overcome is the lack of familiarity with the glycemic index on the part of the clients. Because consumers are relatively unaware of how consuming low-GI goods affects their well-being, many of them have not incorporated these options into their lifestyles. One of the major issues is lack of education and awareness regarding the opportunity, which should be addressed to contribute to market development.

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LOW GI FOOD MARKET REGIONAL INSIGHTS

• NORTH AMERICA

"North America's health-conscious consumers drive market growth"

North America holds the largest share in the low-GI food market owing to the well-developed health care facilities, increased consumer knowledge, and the need for healthy products. The United States Low GI Food Market is the key market owing to the high demand for the low-GI foods in the States. Another factor that attributes the United States low-GI food market as an area of growth is due to the health consciousness of the country.

• EUROPE

"Europe's health focus and research investment drive market growth"

Europe holds a noteworthy Low GI Food Market Share because of an imperative focus on health consciousness coupled with legal and political structures that bolster food control and increase awareness towards healthy foods. Instantly, there are still many types of consumers in the region, and the understanding and requirements for chronic disease management increase the appetency of low-GI commodities. Also, the European countries are currently spending more money in their research activities with a view to developing and increasing production of low-GI foods. Such collective effort increases the position of Europe in relation to the low-GI food market in the global market.

• ASIA

"Asia's rising health consciousness and industry drive market growth"

Asia, as the largest populated continent in the world, contributes to the low-GI food market through the growth of its middle class's health consciousness, which makes the population of Asia seek out more healthy foods. Low-GI foods such as legumes and whole grains consumed in traditional Asian diets also paint the current trend with the modern diets. The rising human and animal food and beverage industry in the region is adapting to using low-GI products. They show this growth as pointing to the increasing role of Asia, and especially China, in the provision of low-GI foods for the world.

KEY INDUSTRY PLAYERS

"Industry players' investments and marketing drive growth in the market"

Industry players play a central role in the advancement of the south low-GI food market as they embrace investments in product development and the addition of many choices of low-GI products to their portfolios. These form strategic advertising partnerships, marketing the products, and raising consumer awareness and hence creating demand for the brands. Such endeavors also contribute towards increasing market penetration and accessibility and thus will endeavor to encourage greater acceptance of low-GI foods.

LIST OF TOP LOW GI FOOD COMPANIES

• Overra Foods (India)
• The Product Makers (TPM) (Australia)
• AuroraFood (U.S)
• Holista Foods (U.S)
• EID Parry (India)

KEY INDUSTRY DEVELOPMENT

August 8, 2023: Nestlé launched their new Nestlé GI Smart Foods Line. This product line includes a range of low GI food items such as cereals, snacks, and meal bars designed to help manage blood sugar levels while providing balanced nutrition. The GI Smart Foods Line uses innovative ingredients and formulations to ensure that the products have a lower glycemic impact, catering to health-conscious consumers and those managing diabetes or metabolic syndrome.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.