Matcha Tea Market Size, Share, Growth, and Industry Analysis by Type (Drinking-use Matcha Tea, Additive-use Matcha Tea‎), by Application (Food Additives, Beverage Additives, Others), and Regional Forecast to 2032

Updated On: 04 November 2024

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MATCHA TEA MARKET REPORT OVERVIEW

The Matcha Tea Market Size is Projected to be worth US$ 3063.23 Million in 2023, Market is likely to Surpass US$ 6889.7 Million by 2032 at a CAGR of 8.46% During the Forecast period [2024-2032].

Matcha is a premium green tea made from tencha stems that have been exceptionally crushed. It is a important constituent of Japanese traditional tea rituals and has appreciated a upsurge in appeal because of its useful properties for fitness and unique taste. Higher disposable incomes, particularly in developing countries, have led to augmented spending on quality and specialty liquid refreshment like matcha tea. Enlarged liking for natural and organic products has completely impacted the Matcha Tea Market, as it is frequently promoted as a pure and clean product.

Participants are fixing their efforts on encouraging R&D. Technological development are supporting the regional market growth. Companies need to stay updated with varying market trends and develop products that meet rising consumer needs. Companies coming up with advanced technological solutions for firming their positions.

COVID-19 Impact: Pandemic Hampered The Market Due To Unexpected Disruption In The Sector

The Global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID- 19 pandemic has tremendously affected the complete world. It caused many unexpected disruption and affected the industry. COVID- 19 had negative impact on the market due to economic slowdown, unpredictability in financial sector and high unstable market. The pandemic resulted in decreased demand due to a disrupted supply chain, drop in sales of products, delivery schedules. Travel bans imposed affected business collaboration and partnership. Demand had recently reduced due to travel bans and lockdown during the COVID-19 pandemic. The continuous loss in the business due to the lockdown measures is projected to directly influence the growth of the investments in the market.

LATEST TRENDS

"Use Of Innovative Products To Boost The Market Growth "

Technological improvement and development will further enhance the presentation of the product, allowing it to obtain a varied range of requests in the market. Technological advancement will improve performance and propel the market growth. Technological advancement with high demand are increasingly setting a force to increase the productivity. Some players focus on product improvement to meet consumer requirements and likings. Constant innovation in manufacturing of products is anticipated to stimulate product demand.

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MATCHA TEA MARKET SEGMENTATION

By Type Analysis

According to type, the market can be segmented into drinking-use matcha tea, additive-use matcha tea

Drinking-use matcha tea will capture the maximum market share through forecast period.

• Drinking-use matcha tea: It embraces matcha tea products that are mostly consumed as liquid refreshment. These can be in the method of traditional matcha tea, matcha lattes, ready-to-drink matcha liquid drink, and other drinkable techniques.

• Additive-use matcha tea: It embraces matcha tea used as an element or flavour in numerous food and beverage products. It is normally used for its flavour, colour, and health benefits.

By Application Analysis

According to application, the market can be segmented into food additives, beverage additives, others

Matcha Tea Market players cover segment as food additives will dominate the market share during forecast period.

• Food additives: This section covers the use of matcha tea as a preservative in several food products. It is used for its unique flavor, vibrant colour, and nourishing benefits.

• Beverage additives: This section comprises the use of matcha tea as a preservative in various liquid refreshment products. It is often added to augment taste, nourishing value, and visual appeal.

DRIVING FACTORS

"Increasing Consumer Awareness To Boost The Market Growth"

Increasing consumer awareness about the fitness benefits of matcha tea, comprising its high antioxidant content ability to enhance metabolism, and prospective to decrease the threat of prolonged diseases, is a substantial driver. Matcha tea is high in antioxidants and vital vitamins that supports in healthy weight managements.

"Technological Advancement and Innovation To Upsurge The Market"

Technological advancements and innovation activate unique revenue augmenting opportunity which will upsurge the Matcha Tea Market growth. Growing investment in research and development activities and growing awareness about benefits are expected to deliver profitable opportunities for the market. Summary of novel matcha-based products, such as matcha lattes, matcha-flavored snacks, and matcha-infused liquid refreshment has prolonged the market.

RESTRAINING FACTOR

"Limited Availability To Hamper The Market Growth"

Limited accessibility of superior quality matcha tea due to its difficult production process and the need for precise ecological conditions for growing tea plants. High cost of matcha tea, which may bound its availability for price-sensitive customers.

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MATCHA TEA MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East and Africa.

"North America to Dominate the Region Due To Increasing Health consciousness"

North America is further expected to witness growth in the Matcha Tea Market share. The region is dominating the market due to increasing health consciousness and the availability of a wide variety of products. The rising inhabitants and increasing income levels are also contributing to the development of the market. Upsurge in investments by key market players for the R&D undertakings and enlargement of their production abilities and product portfolios are projected to upsurge the growth. The expansion of regional market is being aided by technological developments.

KEY INDUSTRY PLAYERS

"Key Players Focus On Partnerships To Gain Competitive Advantage"

The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and increasing market share by merger, partnerships and others. Key players are motivated to introduce new innovative products. They are spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market. The market changes are dynamic such as market expansion, partnership and merger. The collective efforts of these major players expressively impact the competitive landscape and future path of the market.

LIST OF MARKET PLAYERS PROFILED

• Guizhou Gui Tea Group Co.,Ltd. (China)
• Marukyu Koyamaen (Japan)
• Marushichi Seicha (Japan)
• DoMatcha (U.S.)
• ShaoXing Royal Tea Village CO.,LTD. (China)

INDUSTRIAL DEVELOPMENT

November 2024: DoMatcha won the “Best Health Food Brand” category by luxury lifestyle magazine LUXlife Magazine.

REPORT COVERAGE

The report provides scrutiny and information according to market sectors. Business overview, financial overview, product portfolio, new project launch, recent development enquiry are the factors included in the profile. The report incorporates completely examined and appraised evidence of the noticeable players and their position in the market by methods for various descriptive tools. The report covers national and regional level market size and forecast. The report gives businesses the facility to research new prospect in many areas. The report shows to be an operational tool that players can use to gain a competitive superiority over their opponents and ensure lasting achievement in the market.