Non-Alcoholic Drinks Market Size, Share, Growth, and Industry Analysis, By Type (Soft Drinks, Bottled Water, Tea & Coffee, Juices, Dairy Drinks, Functional Drinks and Others), By Application (Offline and Online) and Regional Forecast to 2032

Updated On: 04 November 2024

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NON-ALCOHOLIC DRINKS MARKET REPORT OVERVIEW

The Non-Alcoholic Drinks Market Size is Projected to be worth US$ 1670.24 Million in 2023, Market is likely to Surpass US$ 2132.36 Million by 2032 at a CAGR of 2.47% During the Forecast period [2024-2032].

Consumers who are increasingly health conscious have led to a notable development in non-alcoholic beverages sector, driven by necessity of keeping healthier and a move towards less sugary, more functional drinks. Various products in the market include carbonated drinks, bottled water, tea, coffee, fruit juice and dairy drinks, among others—functional drinks that take care of diverse customer requirements also exist. Investing in innovative product offerings, new flavours, and ethical packaging is currently a key area where businesses are directing their resources in order to catch up with recent technological developments. Among regions within this category North America is top because it has a huge distribution system, and many big industry players have offices there too. However, it is difficult for North America’s beverage industry to compete against home-made beverages that are increasingly being embraced as popular alternatives, leaving them under tough regulations. This has been accelerated further by Covid-19 pandemic towards healthier living habits besides steering people towards online shopping thereby expanding the market size. Therefore, the Non-Alcoholic Drinks Market is projected to be on an upward trajectory as long as customer preferences keep changing and manufacturers keep enhancing quality.

COVID-19 Impact: Market Growth Restrained by Pandemic due to Increased Health Consciousness

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

During the time when the COVID-19 pandemic was at its peak, there was a larger percentage of firstly concerned about health and secondly everything else. For this purpose, the need for such products as vitaminized water, drinks with immune booster ingredients such as honey-citrus tea & honey-lemon tea went ahead. On another note, entities that swiftly adjusted their marketing plans to incorporate digital advertising mediums benefited more in terms of profits when cities were locked down or on account of restrictions on movement.

Another thing that could have added to the high consumption of soft drinks with no alcohol content is that places where people used to drink were closed. As a result, individuals resorted to taking in-house drinks more frequently until they found alternative ways of relaxing or communicating within their homes. This word has been misused in this context: both non-alcoholic or non-alcohol, and non-acholic. Markets of brands whose products’ health-giving properties were promoted effectively expanded greatly. Engaging in healthier lifestyles and favouring online buying options, customers will keep buying non-alcoholic drinks more even after corona pandemic.

LATEST TRENDS

"Functional beverages, plant-based alternatives and a focus on sustainability in packaging to Drive market growth"

Areas where there are new trends in Non-Alcoholic Drinks have included functional beverages emerging plant-based alternatives and packaging with a dearly defined focus on sustainability. A remarkable trend nowadays is that functional beverages receive more attention offering health benefits such as improved hydration, stress reduction, and immune support. PepsiCo has shown this trend in launching Driftwell a relaxation beverage, with L-theanine and magnesium, targeting the increasing consumer concern for wellness products.

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NON-ALCOHOLIC DRINKS MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Soft Drinks, Bottled Water, Tea & Coffee, Juices, Dairy Drinks, Functional Drinks and Others.

• Soft Drinks : With increasing health concerns over sugar content, soft drinks despite are still the best choice because they are refreshing and easily available. One way to keep them in the market is by coming up with sugar-free or low-calorie innovations.

• Bottled Water : The increase in bottled water sales is because of greater concerns about health and the ease that it provides. An increase in demand for enhanced and flavoured waters has also helped in expanding consumer interest and market share.

• Tea & Coffee : For their healthfulness and cultural importance, tea and coffee are flavoured, while premium and special blends are fuelling market expansion. This trend has also led to increased sales from beverages made using cold brew methods.

• Juices : Juices labelled natural and organic are being highly sought after because they are considered healthy. This attracts various consumers because of developments in flavoured mixtures and enhanced choices.

• Dairy Drinks : Many people like dairy drinks because they contain a lot of healthy substances, especially those who care about their health. This fact makes them even more popular today because more and more people are looking for such products that do not contain lactose.

• Functional Drinks : Function drinks, notably including energy drinks and sports drinks are famous because of their added health benefits and improvement in efficiency. Their market expansion is attributable to their ingredients such as vitamins, minerals and probiotics.

By Application

Based on application the global market can be categorized into Offline and Online.

• Offline : Many customers, despite the rapid growth of e-commerce, still consider it a better option than offline segment. We are talking about supermarkets, convenience stores, or specialty shops. The point comes from the majority of people who prefer seeing goods physically before making their decisions in terms of purchase. Besides, in these shops, there are promotional activities that attract more clients and hence increase the amount spent on shopping.

• Online : One reason the online sector grows fast is due to the fact that one can get their orders delivered at their doorstep. E-commerce platforms as a result flourish due to subscription services, digital marketing, and direct-to-consumer sales in which competitive pricing also takes place.

DRIVING FACTORS OF NON-ALCOHOLIC DRINKS MARKET GROWTH

"Health and Wellness Trends to Drive Market Growth"

High levels of interest in personal health among buyers is the most influential factor affecting the soft drinks sector. This, as a result, has led to a growing need for drinks with little sugar content yet rich in essential substances thereby forcing companies into creating new products.

"Expanding Product Variety to Drive Market Growth"

The combination of various exotic tastes, coupled with the emergence of new sectors such as organic or plant-based beverages has contributed significantly to market growth. The product is popular among those people who take care of their health because it provides unique beverage choices different from the ones in stock, thereby pushing ahead the entire industrial segment.

RESTRAINING FACTORS OF NON-ALCOHOLIC DRINKS MARKET GROWTH

"Increasing Concern Over High Sugar Content to Hinder Market Growth"

The growing fear over high sugar levels in many drinks is one of the things that hinder the Non-Alcoholic Drinks Market growth. This is because the common man as well as the governing bodies are after better choices in terms of health hence traditional sweetened drinks may be facing a decrease in demand. Moreover, the sugar tax introduced by some places can hinder the growth of the market.

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REGIONAL INSIGHTS OF NON-ALCOHOLIC DRINKS MARKET SHARE

The market is primarily segregated into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

"North America dominates the Market due to the high consumption rates and strong consumer demand"

There is a high Non-Alcoholic Drinks Market Share consumption and strong consumer demand for innovative, healthy beverage options make North America the leading player. Moreover, the availability of advanced distribution networks as well as major industry players promotes market growth. Also, market growth in this region is driven by growing health consciousness and a desire for functional beverages, with content by over 70%. Moreover, it is supported by significant investments in marketing and product development opportunities which are characteristic of North America and have earned it a prominent position on the global map.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Product Innovation and Strategic Marketing "

The Non-Alcoholic Drinks Market growth is being driven by key industry players through product innovation and strategic marketing. To satisfy a growing base of health-conscious consumers they offer health-conscious alternatives examples include low-sugar and functional beverages. This has seen them expand their market reach and distribution networks on a global scale thanks to acquisitions and partnerships that they have entered into. Also, they are making the brand name known more and ensuring that customers continue to buy the product by running good advertising campaigns. This includes all attempts to maintain their grip on the market so there is high competition, and various types of soft drinks are in demand.

LIST OF MARKET PLAYERS PROFILED

• Suntory Beverage & Food Limited (Japan)
• Nestle S.A (Switzerland)
• Red Bull Gmbh (Austria)
• PepsiCo, Inc (U.S.)
• Keurig Dr Pepper Inc (U.S.)
• Danone S.A (France)
• The Coca-Cola Company (U.S.)
• Parle Agro (India)
• Unilever (Netherlands)
• Starbucks Corporation (U.S.)

INDUSTRIAL DEVELOPMENT

February 2023: The recent development in the Non-Alcoholic Drinks Market was announced by PepsiCo. The company announced the debut of a new non-alcoholic drink known as Driftwell functional water which is aimed at inducing calmness and reducing stress. This new and unique product is a signal that consumer tastes are changing people want more than just fluids in their drinks because they’re now interested in health-related benefits from them. Driftwell carries L-theanine and magnesium- two well-known substances that help people calm down- which demonstrates one-way functional beverages are tailored for the market.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.