OLED Automotive Lighting Market Size, Share, Growth, and Industry Analysis, By Type (Exterior Lighting and Interior Lighting), By Application (Commercial Vehicle and Passenger Vehicle) and Regional Forecast to 2032

Updated On: 26 August 2024

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OLED AUTOMOTIVE LIGHTING MARKET REPORT OVERVIEW

The Global OLED Automotive Lighting Market size was USD 14 million in 2022 and the market is projected to touch USD 69.04 million by 2032, exhibiting a CAGR of 17.1% during the forecast period.

Automotive lighting which has used OLED (Organic Light Emitting Diode) technology as its primary source of light has gotten rather an encouraging approval due to a number of advantages it has over other lighting systems. OLED stands for organic light-emitting diode, which is actually outcomes from the usage of thin-layer compounds to emit light when voltage is applied. Unlike typical LEDs, which are compact luminous point sources, OLED lights release light throughout a plane area or surface – An idealistic lighting, to a certain extent because their light diffusion is much more uniform.

"COVID-19 Impact: Market Growth restrained by the Pandemic due to Supply Chain Disruptions"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Due to the outbreak of COVID-19 there came restrictions of operation in particular factories in the world which also impacted on the production of OLED parts and automotive parts too. Which affected the generation and availability of OLED panels to the auto stakeholders in the market. Export and import restrictions measures such as Limitation of movement and closure of shipping facilities disrupted the supply chain through interruption of the delivery of raw materials and fish products..

LATEST TRENDS

"Integration with Advanced Driver Assistance Systems (ADAS) to Propel Market Growth"

OLED lighting is sought for integration with ADAS functionality to improve the safety of the cars in roads. For instance, OLED’s automotive applications encompass and are directly visible in the taillight where it is able to display multiple signals or warn other drivers of something; therefore enhancing the safety of roads. Some other future advancements in respect of lighting systems are incorporation of environment and other vehicles to regulate the lighting system with the help of basic lighting systems which may include brighter lights or may have different patterns of lighting, depending on the conditions of road and other vehicles present around the automobile. Such signals can include flashing to catch the attention of other drivers and pedestrians or displaying messages on the OLED lights. For instance, navigation lights such as taillights could therefore signal a sudden or an emergency brake in a much more conspicuous manner through light dimming and blinking. The use of OLEDs can also be applied to communicating intentions to other vehicles through signalling one’s lane change or the occurrence of a dangerous situation in traffic, thereby enhancing the safety of road users. This is particularly important with regard to the functional development of autonomous driving profiles.

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OLED AUTOMOTIVE LIGHTING MARKET SEGMENTATION

"By Type"

Based on type the market can be categorized into Exterior Lighting and Interior Lighting.

• "Exterior Lighting-" A combination of positives is associated with the OLED taillights in as much as it offers homogenized light output to offer improved visibility and innovative design. It makes possible ways of pattern and animation which could be used to signal and set style to the appearance of the vehicle. Though the ratings in the chart suggest they are energy-saving, they produce clear and cheerful light.
• "Interior Lighting"- Interior OLED lighting can change colors and brightness levels, allowing for a personalized cabin atmosphere. It enhances the driving experience by creating a soothing or dynamic ambiance depending on the driving situation or user preference.

"By Application"

Based on application the market can be categorized into Commercial Vehicle and Passenger Vehicle.

• "Commercial Vehicle"- Some of these include brake lights, turn indicators or signals, and marker lights in vehicles such as trucks, and buses. The uniformity of this light has the advantage of providing lighter and this is very important when it comes to safety, especially in the roads department.
• "Passenger Vehicle-" OLEDs give completely different and uniform light patterns which are a benefit in terms of image of the car. Present-day luxury cars such as Audi and BMW have integrated OLED taillights in order to make them look distinctive.

DRIVING FACTORS

"Energy Efficiency and Sustainability to Drive Market Advancement"

One of the key driving factors in the OLED Automotive Lighting Market growth is Energy Efficiency and Sustainability. OLEDs are not only more efficient but also better optimized when compared to conventional lighting technologies. This is particularly helpful in electric vehicles (EVs) as energy-sparing is always advantageous. With an emerging focus on the utilization of environmentally friendly materials in OLED production to correspond with the automotive market focusing their development in this area too. Compared to incandescent bulbs and some other forms of lighting, OLEDs use less power, making them ideal for applications that require large surfaces. This is especially useful in EVs as well as IN hybrids where factors such as energy density are vital in increasing battery durability and the overall range. In the case of electric vehicles, for example, improvements in OLED efficiency mean that the owners of such cars get more driving range on a single charge. Less power is used by lighting systems implying more power is realized for ship propulsion and other important applications.

"Consumer Demand for Premium Features to Expand the Market"

However, as buyers aspire to have more upscale features in their cars, OLED lighting is increasingly emerging as a preferred product owing to its luxury aesthetics. This demand is largely influenced in the luxury and high-end segments of vehicles. OLED lighting significantly improves the quality of experience as it includes advanced attributes such as the ability to tweak ambient lighting and higher contrast for INFOTAINMENT and INSTRUMENT clusters. OLED lighting can be easily installed and damaged and it enables designers to come up with unique lighting designs for parts of automobiles to give them a modern and luxurious look. This is especially attractive to the individuals who care about looks and do not want their car to be like every other car on the road. Unlike point source LEDs, OLED’s emit light in surface area where light is continuously emitted and this makes it to have a diffused lighting that makes vehicle's exterior and interior looks much attractive.

RESTRAINING FACTOR

"High Costs Poses Potential Impediments to Market Growth"

OLED panel production is more intricate and costly than other lighting technologies like LEDs, and it currently faces challenges of technological immaturity. This complexity has features such as utilization of high-accuracy equipment and materials that are not as commodious or affordable as the common lighting. The infrastructure costs entail a lot of funds to boost the OLED solutions because of the very high needed for continual research and development to enhance the OLED technology. OLED panels can only be made with special manufacturing equipment, the acquisition and maintenance of which is very expensive. Such products include vacuum deposition systems, encapsulation equipment, and precision printing machines. The raw materials used in the synthesizing of OLEDs for instance the organic molecules or compounds and the transparent conductive layers can be relatively pricey. Besides, the deposition process is also a very expensive affair since it requires the use of materials such as indium and platinum.

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OLED AUTOMOTIVE LIGHTING MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"Asia Pacific to Dominate the Market due to the presence of a Huge Manufacturing Base "

Asia Pacific has emerged as the most dominant region in the OLED Automotive Lighting Market share due to a convergence of factors that propel its leadership in this dynamic industry. Currently, South Korea and Japan, which are part of the Asia-Pacific region, have numerous OLED display and lighting makers among the biggest in the world. These companies have developed modern manufacturing bases and research and development facilities for OLED technology. We found that the Asia-Pacific region where most of the electronics manufacturing takes place has a highly established supply chain ecosystem when it comes to OLED panel manufacturing. This fosters the development and application of the customers’ OLED automotive lighting parts. Several countries that are members of the Asia-Pacific can be regarded as having large automobile markets, these being China, Japan, and South Korea among others. This is because there is increased demand for vehicles in these regions hence deploying OLED lighting as an automotive technology is enough. Higher standards of living, predominantly in emerging economies of China and India, boosted by improved GDP and customers’ disposable income, lead to higher demand for high-end vehicles with features of the sort of OLED lighting.

KEY INDUSTRY PLAYERS

"Key Players Transforming the OLED Automotive Lighting Landscape through Innovation and Global Strategy"

Major industry players are pivotal in shaping the OLED Automotive Lighting Market, driving change through a dual strategy of continuous innovation and a well-thought-out global presence. By consistently introducing inventive solutions and staying at the forefront of technological progress, these key players redefine the industry's standards. Simultaneously, their expansive global reach enables effective market penetration, addressing diverse needs across borders. The seamless blend of groundbreaking innovation and a strategic international footprint positions these players as not only market leaders but also as architects of transformative shifts within the dynamic domain of OLED Automotive Lighting.

"List of Market Players Profiled"

• OSRAM (Germany)
• Philips (Netherlands)
• Hella (Germany)
• Konica Minolta (Japan)
• Nippon Seiki (Japan)

INDUSTRIAL DEVELOPMENT

 November 2024: HELLA introduced the modern HELLA Value Fit BLADE assist driving lights series mainly for trucks and off-road cars. These Auxiliary headlamps come set with smart LED lighting concept and give you a new opportunity to start a growth path of the car lighting to the world of LED vehicle lighting.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.