Orange Juice Market Size, Share, Growth, and Industry Analysis, By Type (Conventional Orange Juice and Organic Orange Juice), By Distribution Channel (Offline Sales and Online Sales) and Regional Forecast to 2032

Updated On: 02 September 2024

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ORANGE JUICE MARKET REPORT OVERVIEW

The global Orange Juice Market size was USD 5.85 billion in 2023 and the market is projected to touch USD 7577.5 billion by 2032, exhibiting a CAGR of 2.6% during the forecast period.

Orange juices extract healthy liquids, gained from squeezing or scrapping the oranges to free their liquid content. There are numerous varieties of oranges, with the common ones being blood oranges, navel oranges and Valencia, while in small numbers there are clementines and tangerines. These are also rich in vitamin C, which is highly needed in the upkeep of the skin and effectively strengthens the immune system and body tissues. Other nutrients and compounds found in orange juice, other than vitamin C are quite good for the body in that they have some vitamins and minerals and at the same time antioxidants. Meaning a healthy and palatable drink that may be added to the beverages list to be taken to increase the amount of nutrients taken into the body.

Orange juice production will start by acquiring the raw materials needed, requiring oranges and other accessories to acquire the best oranges and other raw materials that enhance the quality and nutritional value of the end product. Oranges also undergo further processing to extract this juice while maintaining the quality of the end product. In processing, extraction also entails filtering the juice depending on the type of product to be produced to get rid of pulp and seeds. This extracted juice undergoes the process of pasteurization which aims to make sure that it does not support any microbial life form hence extending the shelf life. The products are packed in bottles or cartons to enable the distribution of pasteurized juice across the world before reaching consumers. This makes it feel such as freshly squeezed juice and confers nutritional value in the sense that people can take it any time they want to.

COVID-19 Impact: During the pandemic the market experienced a surge in demand for immune-boosting beverages to fuel the market

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

This pandemic positively affected the orange juice market as many people look forward to taking better body immune-boosting products. This led to a significant increase in consumer interest as people became more conscious about the importance of the vitamin C especially in boosting one’s immune system and general health. Due to a shift in population dietary concerns towards health-conscious consumption, particularly Vitamin C, orange juice was consumed frequently because of its taste and nutritional benefits. The demand for products that can support the immune system saw the market demand for orange juice increase, displaying to consumers how the beverage can help them stay healthy even in the face of adverse circumstances.

LATEST TRENDS

"Rising consumer awareness and preference for a healthier lifestyle through consuming organic fresh juices to fuel market growth"

Organic orange juice is gathering momentum as health issues remain at the forefront of most consumer minds. As people become more conscious of health, they are quickly growing to appreciate products that ensure the absence of synthetic pesticides or GMOs. This creates a trend where organic orange juice known for its organically farmed production and no chemical additives is meeting demands for cleaner, more sustainable food. Consumers are reaching out for drinks that will nourish them and clear their conscience. Trends in organic food purchases reflect an evolving interest in healthier living and environmental responsibility, which fuels the growth of the organic orange juice market by consumers seeking a healthier, more responsible diet.

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ORANGE JUICE MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Conventional Orange Juice and Organic Orange Juice.

Conventional Orange Juice: Conventional orange juice is produced with common farming techniques that include the utilization of chemicals such as fertilizers and pesticides. The chemical is readily accessible and cheaper since its production may have been standardized to meet high demand. This type of juice is prepared using oranges obtained from different farms with a view of standardizing the taste and quality of juices available in the market. However, despite being popular in the show and relatively cheap, conventional orange juice has been criticized for environmental and health risks associated with pesticide use.

Organic Orange Juice: Organic orange juice is made from oranges that have been grown using natural methods and cannot be sprayed with synthetic pesticides, contain genetically modified organisms or have been grown using synthetic fertilizers, therefore, it appeals to those interested in consuming organic and healthy products. In practical application, due to higher standards of production and preservation, it is comparatively more expensive and has lesser output than normal juice. Concerning, consumers’ awareness of health and the environment has reached high levels, hence, they demand organic orange juice at higher prices, which shows their commitment to environmental conservation.

By Distribution Channel

Based on distribution channel the global market can be categorized into Offline Sales and Online Sales.

Offline Sales: Offline sales are significant in the orange juice market and most of the products are sold through groceries, supermarkets and convenience stores. This segment enables the consumer to touch and purchase snacks and beverages as they dine in restaurants and cafes. This means that offline sales would still enjoy the advantage of a large variety of stock in products as well as individual serving of customers by gaining their loyalty, all the while giving them a familiar buying experience despite growing online sales.

Online Sales: Online sales are quickly gaining popularity for orange juice due to the advancement of e-commerce. Speciality products as well as a variety of orange juices can be bought at home and have the product delivered to their doorstep. Dedicated online stores also provide customers with relevant suggestions and relevant deals, and this makes the shopping experience much richer. However, there has been a plight in delivering perishable products, but logistics solutions have been helping increase the freshness, quality and shelf life of the food items.

DRIVING FACTORS

"Awareness by consumers on the health impact of the juice to increase the market"

The factor that has greatly increased the global orange juice market growth is the health-conscious consumers whereby everyone is in a hurry to take orange juices due to their benefits to their health. It is well known that oranges are rich in vitamin C and are essential, especially when boosting the immune system, skin and the remodelling of the body’s tissues. Also, it has a significant nutritional benefit, including fighting free radicals and easing inflammation thus improving general health. This has made orange juice a standout product for those who are now focusing on their health and in turn, are seeking beverages that translate to a ‘health benefit’ as they contain specific nutritional values that contribute to the daily recommended intake of vitamins and antioxidants. They include the growing awareness and quest for outrageous products seen as a driving force in the market of orange juice as customers shift towards healthy products.

"Busy schedules and changing consumer lifestyles to boost the market"

Transitioning patterns in consumption, which include shorter time for meal preparation and more emphasis on value-added products, have dominated the preferences of orange juice consumers. With tough schedules at the workplace and home, there is a need to grab healthy foods that do not complicate the daily schedules. Ready-to-drink orange juice easily satisfies the consumer, who needs an instant healthy and wholesome beverage that comes without the complicacy of preparation. Orange juice has benefited from this change toward the convenience aspect because it fits well with the dietary choices of today’s consumers. Furthermore, the different packaging options that are seen in the market today such as a single-serve bottle and a carton also make orange juice a convenient product, especially for the current generation that is always busy with various activities.

RESTRAINING FACTORS

"Competition from other beverage types slows down the market "

Competition is extremely high given the availability of other related drinks such as carbonated drinks, energy drinks and functional beverages for the orange juice market. Carbonated drinks are healthier and more satisfying than standard soft drinks since they contain less energy but more bubbles and fizz, making them a more satisfying choice, energy drinks are also an energizing form, appealing to consumers who need to perk up. Functional beverages such as those that have been enriched with nutrients or beverages that are targeted at providing specific health benefits appeal to health-wise consumers with their needs of getting a single nutrient or health benefit. This competition poses a threat to the orange juice market, in addition to offering a wider range of products that meet diverse consumer needs and wants.

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ORANGE JUICE MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"North America market is growing because of the high consumption of organic and natural juice products"

In North America, the global orange juice market share has a high degree of dependency on consumption standards owing to traditional preference as well as the health consciousness of the people. Consumers in this region highly demand orange juice as their regular beverage product due to the growing popularity of organic and natural products. The trend towards the enhancement of health consciousness results in the desire of consumers to buy orange juice products without the use of artificial additives and GMO products. The increase in the consumption of organic and natural products is indicative of a bigger shift which is more in line with regional improvements to health and the environment. So, the North American processors are diversifying and innovating their portfolio of orange juice and developing new organic and natural products to satisfy the growth of this segment and address the concerns of the increasingly health-conscious consumer.

KEY INDUSTRY PLAYERS

"Key industry players are investing in sustainable sourcing and production practices for market expansion"

There is a growing trend among sellers of orange juice to embrace the use of sustainable sourcing and production techniques to meet the social conscience concerns of the users of their products. This shift includes proceeding and implementing practices such as purchasing oranges from farms that employ natural methods and using minimal synthetic chemicals. Through the application of better technology and recycling programs, companies are also targeting the issue of conserving energy, especially in production, minimizing the use of water and thereby the reduction of waste. Moreover, key industry players' engagement is improving supply chain sustainability by the action of disclosing their supply chain activity to practice ethical measures throughout supply chain processes. Thus, industry players ensure they establish sustainable practices to ensure that they meet the new increased consumer awareness concerning environmentally friendly products as well as help in achieving other environmental goals and also to minimize the overall carbon footprint.

List of Market Players Profiled

• PepsiCo (U.S.)
• Coca-Cola (U.S.)
• Florida's Natural (U.S.)
• Citrus Systems Inc (U.S.)
• Ocean Spray (U.S.)
• Welch's (U.S.)
• Natalie's Orchid Island Juice (U.S.)
• Uncle Matt's Organic (U.S.)
• Evolution Fresh (U.S.)
• Tampico Beverages (U.S.)
• Sunny Delight Beverages (U.S.)
• Lakewood (U.S.)
• Lassonde (Canada)
• Princes (U.K.)
• Bega Dairy and Drinks (Australia)
• Wei Chuan (Taiwan)
• Huiyuan (China)
• Nongfu Spring (China)
• UNI-PRESIDENT (Thailand)

INDUSTRIAL DEVELOPMENT

August 2024: Bernini Mimosa Sparkling Spritzer, a premium blend of real orange juice and sparkling effervescence crafted for today's sophisticated modern woman. An innovation inspired by the classic Mimosa cocktail, it is now available in an edgy new 500 ml can, perfect for brunches, lunches, and evenings out. Best served ice-cold in a flute glass, our Bernini Mimosa brings a unique, refreshing taste experience and can be enjoyed at chosen retailers throughout the nation.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.