Packaged Burger Market Size, Share, Growth and Industry Analysis, By Type (Frozen, Chilled, Fresh Burger), By Application (Supermarket, Convenience Store and Others), and Regional Forecast to 2032.

Updated On: 11 November 2024

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PACKAGED BURGER MARKET REPORT OVERVIEW

The Packaged Burger Market Size is Projected to be worth US$ 6068.3 Million in 2024. The market is likely to surpass US$ 10026 Million by 2032 at a CAGR of 5.1% During the Forecast period [2024-2032].

Technological Innovation Department in the processing and packaging of foods has promoted the quality and diversification of the packaged burgers in the market. These developments enable manufacturers to meet the consumers’ needs such as frozen, chilled and fresh packaged burger. Consequently, the market is growing with the main participants are trying to take a higher percentage of the Packaged Burger Market through new product development and alliances.

Understanding various market aspects such as the sales volume and the revenues of the Packaged Burger Market and the competitive structure and the various regions where the market is growing is valuable information gathered in this complete market report. Market participants find it useful as it assists them in the management of their businesses besides directing them on the areas that their organizations should be located and how they can grow.

Covid-19 Impact: Market Growth Restricted Due to Covid 19 for supply chain interruptions

Among all the packaged foods the potential for the packaged burger was most affected or influenced by COVID 19 situation because they had to opt for shelf stable foods in locked down areas. There was similar increase in the demand for packaged burgers, especially the frozen and chilled ones due to increase in demand for ready-to-cook food stuffs. However, there has been a disruption of supply chains at the beginning creating problems for production and distribution, but everything was sorted out to ensure that products were supplied.

Because of the pandemic, there has been some level of economic insecurity, and as such, consumers preferred cheaper packaged burgers. This change led to the need of the manufacturers to note how they can produce their products at a cheaper price, yet at the same time they need to ensure that the quality of the final products is not compromised. The market also observed the growth of other pre-packed Burgers with private labels suitable for cheaper ranges, thus the Packaged Burger Market was on the rise.

LATEST TRENDS

"New Technologies, Customer Trends Being Some of the Factors that Have Contributed to Market Development."

Innovative Product Development and Health-Conscious Trends Bolster Packaged Burger Market Expansion. The packaged burger industry continues to experience significant improvements in growth of its products and in consumers’ preferences. There is a growing trend where the manufactures are now developing packaged burgers that are healthier and plant based in an effort to meet the needs of the dynamic market that is looking for a healthier and more sustainable foods. All these factors are predicted to continue fuelling the Packaged Burger Market growth and the companies are expected to escalate their spending on research and development with a view to develop the new Flavors, better texture and coming up with eco-friendly packing systems.

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PACKAGED BURGER MARKET SEGMENTATION

By Type

• Frozen Burger

When burgers are packed and frozen people prefer them because they are convenient to use and are fresh for a long time. They are easily found in supermarkets’ stores and allow the consumer to store the product and prepare it as it pleases.

• Chilled Burger

Chilled packed burger is generally of better quality than frozen burger and it is also preferred when one wants to consume a quick meal though for short time. These are temperature sensitive products they are usually kept in the chilled section mostly in the delicatessen area.

• Fresh Burger

Fresh packaged burgers take the least time to spoil in the market and will be preferred by consumers who prefer a product closest to homemade burgers. These are mostly available in the higher classes of proteins, and are usually promoted as healthy options rather than being frozen or chilled.

By Application

• Supermarket

Supermarkets are one of the major outlets for packaged burgers which are available in different brands and with the choices of frozen, chilled and fresh ones. They appeal to a wide market niche and usually offer a comprehensive range of all the related services.

• Convenience Store

Conveniene store targets the consumers who need the product immediately and don’t require special preparation to have their burgers packed and ready to go. It is mostly used in the densely populated regions to target pedestrians mostly in urban areas.

• Other

Other forms are internet and catalogue sales, specialty stores, and food service. These platforms provide products for select needs and focus on certain categories of customers; take the example of gourmet packaged burgers to mention a specific category of customer.

DRIVING FACTORS

"Urbanization and Changing Lifestyles Increase Demand for Packaged Burgers"

The factors that have favoured the growth of the packaged burger are the continued rate or urbanization and transformations in the lifestyle of the consumers. Increasing population density, especially in urban areas and the general increase in the rate at which people are becoming busy makes the packaged burgers more popular. Due to the fact that these foods can be bought frozen, chilled or even fresh, they are ideal choices to anyone who wants a quick and easy meal in the making thus increasing their demand.

"Health and Wellness Trends Encourage the Development of Healthier Packaged Burger Options"

A rising level of consciousness regarding health and fitness is also putting more demand for the Packaged Burger Market. The trend mentioned above has forced manufacturers to create better packaged and healthier burgers such as vegetarian burgers, burgers made from organic meats as well as low fat burgers. These products are positioned in a way that they satisfy the health-conscious consumer who is willing to spend his/her money on quality nutritious and tasty meals in a hurry. Another factor is the demand for clean label ingredients and eco-friendly packaging, which are closely related to the general processes of rationalisation in modern consumption.

RESTRAINING FACTOR

"Supply Chain Challenges and Raw Material Costs Impact Market Growth"

There are threats facing the Packaged Burger Market in that supply chain disruptions as well as volatile raw materials create difficulties. The selection of quality ingredients, especially the fresh and organic packaged burgers have a problem with availability, which makes the production expensive. Transportation and storage costs in the case of frozen and chilled products also extend the cost factor which sometimes restraints the profit per unit and consequently, the price range. These challenges are because manufacturers have to; ensure that they retain product quality while at the same time meeting consumers’ needs.

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PACKAGED BURGER MARKET REGIONAL INSIGHTS

Currently, the market is broadly classified into Europe, Latin America, Asia Pacific, North America, and the Middle East & Africa

"North America Section Influencing the Marketplace Due to Sections Deep-rooted Fast-Food Values"

The packaged burgers market share is distributed over several key regions, with North America, taking the largest portion traditionally, mainly because of the fast-food culture, trends and huge demand for quick ‘n’ easy food solutions. Europe comes second, having been stimulated by new plant-based diets and consumption of organic foods. The Asia Pacific region appear to be the most promising market and is experiencing rapid growth due to the growth in population density, rise in disposable income and general affluence most especially in countries such as China, Japan and India. Latin America and the Middle East & Africa are also growing but at a comparatively lower rate because the people of these continents are only gradually shifting to the western style of eating.

KEY INDUSTRY PLAYERS

"Leading Companies Driving Innovation and Growth"

Like most food products, the Packaged Burger Market is cut throat and has a few big players. Currently, key players in the market include BUBBA Foods, Beyond Meat, and The Kraft Heinz, who are using new products and partnership to define the market. These companies continue to diversify in the hope that they add new products and offer diversified range of packed burgers to meet different segmentation such as stressful customers, the growing health-conscious customers, the customers who are willing to afford the better brands’ burgers and other burgers lovers. Moreover, there are small emerging marketers who are focusing on the new products, which are gourmet as well as artisanal packaged burgers, which diversifies and expand the market.

LIST OF MARKET PLAYERS PROFILED

• BUBBA Foods (U.S)
• PRAEGER'S SENSIBLE FOODS (U.S)
• Drink Eat Well (U.S)
• Kellogg (U.S)
• Monde Nissin (Philippines)
• Paragon Quality Foods (U.K)
• The Kraft Heinz (U.S)
• Arny's Kitchen (U.K)
• Beyond Meat (U.S)
• Campbell's (U.S)
• Nestlé (Switzerland)
• Tyson Foods (U. S)

INDUSTRIAL DEVELOPMENT

June 2023: The investment in Packaged Burger Market is still at its highest and is preparing for higher growth with improved food technology and improved packaging methods. Retailers are looking at achieving modern packaging as producers are expanding hi-tech production lines to cope with the increasing sales of packaged burgers. The importance is on the quality of the products as well as the durability of the products with a low cost being a major consideration. Also, it is emerging that more companies are practicing sustainable operations that include environmentally friendly packaging among the Food conglomerates as well as practicing ways to minimize food wastage as is demanded environmentally and by the law. All these developments are anticipated to continue to boost the growth of the Packaged Burger Market.

REPORT COVERAGE

Therefore, the various aspects that have been covered in this report regarding the Packaged Burger Market include; the global market analysis, the segmentation, and the competition analysis, and regional analysis as well. Quantitative data is used in the report and qualitative data is also incorporated so as to provide valuable information on the market to the stakeholders. It also presents analysis on top vendors, their business models, their products and services as well as the overall vendor position in the market.

In addition, the macroeconomic forces including the Covid-19 affect the Packaged Burger Market, and the future outlooks, are also discussed in the report. It also provides information on the technological trends prevailing in the market and the new trends that are likely to prevail in the future which will be beneficial for the manufactures, investors and new entrants willing to invest in the upcoming market of packaged burger.