Plant-Based Waters Market Size, Share, Growth, and Industry Analysis by Type (Flavored, Original) by Downstream Industry (Coconut Water, Maple Water, Birch Water, Artichoke Water) and Regional Forecast to 2032

Updated On: 02 September 2024

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PLANT-BASED WATERS MARKET REPORT OVERVIEW

The global Plant-Based Waters Market Size was USD 3.64 billion in 2023. As per our research, the market is expected to reach USD 10.20 billion by 2032, exhibiting a CAGR of 10.85% during the forecast period 2024-2032.

The plant-based waters market is a swiftly growing section inside the beverage enterprise, pushed by way of growing client demand for healthier and extra sustainable alternatives to conventional drinks. These waters are derived from herbal assets which includes coconut, birch, maple, and cactus, providing flavors and capacity health blessings. Coconut water, as an example, is wealthy in electrolytes and has end up a famous preference for hydration. The market's enlargement is fueled via rising health cognizance, hobby in natural elements, and the appeal of functional beverages that offer greater than just refreshment. Additionally, the trend towards vegan and environmentally pleasant merchandise supports the growth of plant-based waters. Major brands and new entrants are innovating on this area, introducing a lot of alternatives that cater to numerous tastes and nutritional wishes, positioning plant-based waters as a great player inside the destiny of the beverage enterprise.

COVID-19 Impact: Import and Export Restrictions Caused a Decline in Sales for Alternate Waters

The COVID-19 pandemic has been unprecedented and staggering, with plant-based waters market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels once the pandemic is over.

The COVID-19 pandemic negatively impacted the plant-based waters market growth, mostly via disruptions in deliver chains and modifications in purchaser buying conduct. Lockdowns and regulations led to manufacturing and distribution demanding situations, inflicting delays, and shortages. Additionally, the closure of cafes, eating places, and gyms, key outlets for those beverages, led to reduce on-the-cross consumption. Consumer priorities shifted toward vital goods, impacting sales of top rate and area of interest products like plant-based waters. Economic uncertainties and decreased disposable earning in addition restrained discretionary spending, which includes on health and wellbeing merchandise. Moreover, the focus on immunity-boosting drinks diverted interest from plant-based waters to merchandise seemed to provide direct health blessings. Despite these setbacks, the market is regularly improving as supply chains stabilize and patron hobby in fitness and sustainability resurfaces, indicating capacity for future increase.

LATEST TRENDS

"Combining Hydration with Health Benefits Helps Market to Grow"

One latest trend the plant-based waters market is the improvement of practical liquids that provide introduced health advantages beyond primary hydration. Brands are an increasing number of infusing plant-based waters with nutrients, minerals, antioxidants, and adaptogens to cater to health-conscious clients searching for multifunctional liquids. For instance, a few coconut waters are fortified with additional electrolytes, even as birch and maple waters are more desirable with herbal flavors and nutrients like magnesium and potassium. This trend aligns with the growing call for liquids that aid normal well-being, enhance immunity, decorate power, and enhance mental clarity. By combining the herbal appeal of plant-based substances with scientifically-backed fitness benefits, companies are positioning these purposeful waters as a move-to desire for clients trying to enhance their everyday hydration with added nutritional fee.

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PLANT-BASED WATERS MARKET SEGMENTATION

• By type

Depending on plant-based waters market given are types flavored, original.  

Flavored: Flavored plant-based waters are infused with natural flavors which include fruit extracts, herbs, or spices to decorate their taste whilst keeping their health benefits. These versions cater to purchasers seeking a fresh, tasty alternative to standard water without delivered sugars or synthetic elements.

Original: Original plant-based waters are sourced without delay from flora like coconut, birch, or maple, imparting a pure and herbal hydration choice. They preserve their natural flavor and nutrient profile, appealing to purchasers who pick unadulterated, minimally processed drinks.

• By Downstream Industry

The market is divided into coconut water, maple water, birch water, artichoke water.

Coconut Water: Coconut water is a clear, certainly candy liquid determined interior young green coconuts, known for its hydrating properties and rich electrolyte content material. It is famous as a clean drink and an herbal alternative to sports activities drinks.

Maple Water: Maple water is the liquid harvested from the maple trees; it contains a very mild sweetness and possesses a very fine flavor with rather lots of manganese in it. It is widely known for its nutritional value particularly for the low-calorie content material achievable and potential antioxidant value.

Birch Water: Birch water obtained from birch timber is quite sweet with optimum nutrition and vitamins and minerals, and diet C and potassium. It is frequently consumed for the purpose of purging and inflammation reducing effects.

Artichoke Water: The artichoke water is obtained from artichokes juice of which gives it a slightly earthen taste, it is known to have very high antioxidant levels. It is appreciated for its digestive fitness benefits, and a liver cleanse.

DRIVING FACTORS

"Health and Wellness Trends Drives the Market "

The growing purchaser awareness on fitness and wellbeing is a main using factor in the plant-based waters market. As people emerge as greater health-conscious, they may be more and more looking for drinks that provide more than simply hydration. Plant-based waters, rich in natural nutrients and low in energy, align with this call for healthier options. They offer important electrolytes, nutrients, and minerals without introduced sugars or synthetic components. Additionally, the interest in practical beverages that guide average health, which include improved digestion, cleansing, and immune support, has in addition propelled the popularity of plant-based waters amongst fitness-focused purchasers.

"Sustainability and Environmental Concerns Drives the Market "

Environmental sustainability is any other key driving component inside the plant-based waters market. Consumers have become greater environmentally aware and are searching out products which have a lower environmental effect. Plant-based waters, derived from renewable sources like coconuts, birch timber, and maple trees, are perceived as greater sustainable compared to traditional bottled liquids. The production of those waters commonly involves fewer sources and generates less waste. Furthermore, many brands are adopting green packaging answers, which include recyclable and biodegradable materials, to attraction to environmentally conscious customers and decrease their carbon footprint.

RESTRAINING FACTORS

"High Production Costs and Limited Supply Restrains the Market Growth"

One restraining factor in the plant-based waters market is the excessive manufacturing fees and limited deliver of uncooked substances. Unlike traditional bottled waters, plant-based waters require unique herbal assets, along with coconuts, birch bushes, and maple timber, which can be geographically restricted and subject to seasonal variations. The harvesting technique can be exertions-intensive and resource-worrying, main to better charges for sourcing and processing these uncooked materials. Additionally, fluctuations in supply because of environmental elements, along with droughts or detrimental weather conditions, can similarly exacerbate these demanding situations. These improved manufacturing fees often result in better retail expenses, making plant-based waters less handy to a broader consumer base. Consequently, the market increase may be confined as price-sensitive purchasers may choose more low-priced hydration alternatives, impacting the overall adoption and growth of plant-based waters.

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PLANT-BASED WATERS MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, China, Latin America, South Pacific, North America, and Middle East & Africa.

"North America Region to Dominate the Market Due to High Consumer Awareness and Demand for Health and Wellness Products"

North America region is poised to play a dominant position in the plant-based waters market share, driven by means of high patron recognition and call for health and wellness products. The place has a robust presence of key market gamers and a properly-mounted distribution network, facilitating clean access to plant-based liquids. The trend toward natural, organic, and functional drinks is especially robust in the United States and Canada, wherein consumers are increasingly more seeking sustainable and wholesome hydration alternatives. Additionally, the location's robust retail infrastructure and advertising and marketing projects in addition assist the boom and dominance of plant-based waters in North America.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Key industry players in the plant-based waters market encompass outstanding manufacturers together with Vita Coco, Harmless Harvest, and Bai. Vita Coco is a main name in the coconut water section, recognized for its extensive variety of flavors and global distribution. Harmless Harvest stands out for its organic and sustainably sourced coconut water, attractive to fitness-conscious customers. Bai offers antioxidant-infused beverages, including flavored coconut waters, catering to the useful beverage trend. Other incredible gamers include Maple3, that specialize in maple water, and Sibberi, offering birch water. These agencies drive market innovation, enlargement, and customer adoption via their various product services and strategic marketing efforts.

List of Market Players Profiled

• Caliwater (U.S.)
• World Waters (U.S.)
• PepsiCo (U.S.)
• DRINKmaple (U.S.)
• Happy Tree Group (U.S.)
• DrinkSEVA (India)
• Sibberi (U.K.)

INDUSTRIAL DEVELOPMENT

January 2023: An industrial development in the plant-based waters market is Coca-Cola Beverages Botswana subsidiary of the Africa division introduced a state-of-the-art manufacturing line and water treatment plant for P310 million to significantly raise the factory output.

REPORT COVERAGE

The plant-based waters market is poised for persevered increase, pushed by means of rising customer hobby in fitness, wellness, and sustainability. With a diverse range of products such as coconut, birch, maple, and artichoke waters, the market caters to purchasers seeking natural, nutrient-wealthy hydration options. Health traits favoring practical beverages with added advantages like electrolytes, vitamins, and antioxidants in addition improve call for. North America leads the market, supported by a sturdy presence of key industry players and nicely-established distribution networks. However, challenges including excessive manufacturing charges and restrained uncooked material deliver can restrain market growth. Despite these hurdles, the focus on green practices and modern product development is predicted to sustain growth. As clients keep to prioritize fitness and environmental effect, the plant-based waters market is set to play an increasingly crucial position in the beverage industry, providing a clean and sustainable preference for modern-day lifestyles.