Public Cloud Market Analysis By Type (Platform as a Service (PaaS), Software as a Service (SaaS), Infrastructure as a Service (IaaS), Business Process as a Service (BPaaS), Cloud Management and Security Services), By Application (BFSI, Healthcare, Government, Manufacturing, Retail, IT & Telecom, Others) and Regional Forecast to 2032

Updated On: 16 September 2024

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PUBLIC CLOUD MARKET REPORT OVERVIEW

The global Public Cloud Market size was valued at USD 417.08 billion in 2023 and is projected to reach USD 1447 billion by 2032, exhibiting a CAGR of 12.9% during the forecast period from 2024 to 2032.

The main offering that public cloud services boast is providing a system which is widely accessible due to its connection to the internet, and provision of scalability to any computer or device as per requirement. It offers these advantages without the need of a physical server room or any hardware to store the data, thereby making it a highly adaptable and affordable solution for IT companies and other market players in need of efficient, cost-effective data storage solutions.

This need is also growing simultaneously with the advancement of digital technologies that are also allowing for optimisation and upgrades to existing public cloud service solutions by focusing on factors such as efficiency, lesser cost, and new innovative features.

COVID-19 Impact: Market Growth Accelerated due to Remote Work

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand during the pandemic.

LATEST TRENDS

"Advancements in Cloud Technologies Driving Market Growth"

The main factors which are propelling public cloud market growth forward are the advancements being made in technology which are aiding the betterment of existing infrastructure by introducing new features such as data management and storage tools, along with the provision of increased security to keep the data hidden and encrypted from potential threats. New integrations such as AI tools, problem solving analytical machine learning tools, and also improved capacities of cloud systems are the cutting-edge technologies which ultimately help businesses in increasing their productivity through cloud services.

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PUBLIC CLOUD MARKET SEGMENTATION

By Type

Platform as a Service (PaaS): This option provides companies with a cloud platform that frees them from tasks such as managing various tasks related to developing and managing applications for their company database. It enables seamless creation, execution, and continuous administration of applications.

Software as a Service (SaaS): This option provides software programs which are connected to the internet and can be automatically updated while being accessed by scalable units or devices. No physical installations or upkeep is required for companies who choose to use SaaS in order to access inexpensive programs such as productivity tools on their systems.

Infrastructure as a Service (IaaS): This option provides the user with computing resources which are available through the internet, in order to provide more flexibility and scalability to the organisation and enabling them to use storage, networking, and virtual machines as part of their IT infrastructure.

Business Process as a Service (BPaaS): Cloud-based business process delivery can be done through this option, where a choice can be made to either manage tasks such as customer support, report generation and payroll processes in house or outsource them to relevant market players, in order to shift focus towards reducing expenses while maintaining flexibility in their cloud solutions.

Cloud Management and Security Services: Cloud management and security services are mainly focused towards protecting the company’s data from potential cyberattacks, and optimising the existing security infrastructure of the company, all while managing the cloud software in accordance with compliance rules.

By Application

BFSI: For data storage, risk management, and customer relationship management, the BFSI industry makes use of public cloud services. The main reason such systems are adopted is because companies have understood the heightened operational efficiency cloud storage and services provide while managing large volumes of data related to the finance sector.

Healthcare: Any type of health records, patient data or even telemedicine infrastructure systems can be managed by the supporting role that public cloud services play in the medical sector pertaining to healthcare". "

Government: Governmental organisations are using public cloud services and infrastructure more often to store, process, and communicate data since they provide efficient data management while ensuring that security measures and compliance guidelines are adhered to at all times.

Manufacturing: Cloud based solutions enable players in the manufacturing industry to employ cost efficient systems while managing daily tasks with increased productivity and efficiency. Some of these tasks include performing or predicting the need for preventive maintenance, daily scheduling of activities, as well as effective supply chain management.

Retail: The large amounts of transactional data that needs to be effectively managed in the retail sector on various e-commerce platforms or physical stores calls for the adoption of cloud based services, so that tasks such as data analytics and inventory management can be performed effectively and cause minimal hindrance to customer experiences.

IT & Telecom: IT and telecommunication related businesses who operate on large networks to store customer data and deploy applications used for various tasks need to use public cloud services in order to provide features such as scalability and flexibility to their daily operations.

Others: This miscellaneous category comprises various industry sectors that use public cloud services for education, entertainment or logistics purposes to ensure that a wide range of applications can be performed in a hassle-free manner.

DRIVING FACTORS

"Growing Demand for IT Sector Solutions Driving Market Growth"

The growing requirement of various industries to adopt an affordable and scalable solution is one of the main factors which is rapidly encouraging the increase in the public cloud market size. All businesses who are looking for cost-effective, scalable options to perform their tasks associated with IT infrastructure and adopting these adaptable cloud-based solutions as part of a larger global trend to stay relevant in current market scenarios.

"Transformation of Global Market due to Digital Advancements"

The ongoing digital transformation which is assisting all types of industries in bettering their operational efficiency is the main reason for public cloud market growth across the globe. Cloud technologies are being adopted primarily by IT organisations as part of their move towards digital solutions, which contributes to the overall profitability and relevance of the company as well.

RESTRAINING FACTORS

"Data Security and Compliance Challenges Deterring Market Players from Adoption"

Public cloud market growth is restricted as many companies still prefer traditional data storage and management systems over digital, cloud-based solutions, owing primarily to their concerns regarding data breaches through unauthorised access, which result in sensitive data being used by the wrong individuals.

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PUBLIC CLOUD MARKET REGIONAL INSIGHTS

The market is segmented into North America, Europe, Asia Pacific, Latin America, the Middle East and Africa.

"North America to Dominate the Market owing to their Strong IT Infrastructure"

North America leads the public cloud market share, driven by factors such as the early adoption of technologies and a strong presence of major cloud service providers catering to IT infrastructure development.

KEY INDUSTRY PLAYERS

Key players in the global market are focusing on expansion through the means of innovation, adoption of new technologies, expansion of product lines and strategic expansions across the globe.

List of Market Players Profiled

• AWS (Amazon Web Services) (U.S.)
• Microsoft (U.S.)
• Google (U.S.)
• Alibaba (China)
• IBM (U.S.)
• Salesforce (U.S.)
• Rackspace (U.S.)
• Tencent (China)
• VMware (U.S.)
• Cisco (U.S.)
• Oracle (U.S.)
• SAP (Germany)
• Verizon (U.S.)
• Apprenda (U.S.)
• Fujitsu (Japan)

INDUSTRIAL DEVELOPMENT

January, 2024: Google announced the expansion of its cloud-based infrastructure in 2024, to enhance the infrastructure’s overall performance to meet the new demands of their target audience, and encourage further developments in the public cloud market segment.

REPORT COVERAGE

This report provides an in-depth analysis of the global public cloud market growth, including segmentation by type and application, competitive landscape and their regional distribution. It covers the activities of key market players, which influence global market dynamics, mainly through technological advancements and increased adoption of cloud-based solutions across industries.

The report therefore includes a detailed profiling of all major market players in dominant regions, examining the initiatives taken by them to further the market growth, along with a comprehensive overview of market trends, driving factors, and challenges to assist relevant stakeholders in making informed investment decisions during the forecast period.