Dog Treats Market Size, Share, Growth, and Industry Analysis, By Type (Dry Dog Treats, Wet Dog Treats & Semi-Moist), By Application (Pet Store, Individual & Others) and Regional Forecast to 2032

Updated On: 02 September 2024

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Dog Treats MARKET REPORT OVERVIEW:

The global Dog Treats Market size was USD 20.3 Billion in 2023 and the market is projected to touch USD 94.9 Billion by 2032, exhibiting a CAGR of 16.5% during the forecast period.

Dog treats are snack foods that are specially prepared to meet the nutritional requirements of dogs, in addition to being considered a source of entertainment for the dogs. Categorised in flavours, form, and size, it offers choice for all kinds of consumers’ dietary requirements, from grain-free to high protein, or for those who want products that improve dental health. It is a variety that can be prepared from chicken, beef, sweet potatoes, etc.; it provides good incentives for such things as good behaviour or training. Most of these treats contain certain vitamins and minerals added to them to enhance the health of the dog. Some of these treats have health benefits, such as joint health and skin coat health.

COVID-19 Impact: Market Growth Accelerated due to Increased Leisure Time Around their Homes

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Thus, the COVID-19 pandemic had several positive effects on the market for these treats. People found themselves with more leisure time around their homes, and this translated to a higher rate of adopting or acquiring a pet, thus creating a demand for pets’ products like treats. Numerous pet owners sought to include their pets as comfort during periods of lockdown and thus spent more on high-quality and nutritional treats. 

LATEST TRENDS

"Organic Healthy Confectionery Products to Propel the Market Growth"

However, it is possible to consider that the most recent tendencies of change are connected with the growth of interest in health and sustainability-related trends that affect the demand for the dog treat market and its products. Customers are now extra conscious about what they are putting into their mouths, and this has made many people shift to natural and organic healthy confectionery products made from natural quality ingredients without additional chemicals or artificial preservatives. Novelty and functional confectionery that can help solve problems in the fields of dental health, digestion, and joint health are also noted now. Recyclable materials for packages and responsibility in selecting the raw material suppliers are also emerging trends because owners are becoming more conscious of their impact on the environment. 

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Dog Treats MARKET SEGMENTATION

By Type

Based on type the market can be categorized into Dry Dog Treats, Wet Dog Treats & Semi-Moist

• Dry dog treats: Succulent and crisp are often used to explain that they have a longer shelf life. Assist in the cleaning of the teeth and maintaining oral hygiene in that it minimises the formation of plaque and tartar. Cookies, chow, and biscuits. 
• Wet Dog Treats: Tender and juicy, mostly packed in cans or pouches. Tastier and smelling better, compliant with those who do not like certain types of food. Soft, chewable, meaty rolls and pâté formulations. 
• Semi-Moist Dog Treats: Are of a soft nature; they are not as hard as dry foods but not as soft as wet foods either. Cutting them was very easy and convenient to portion; their flavour and texture were well balanced. There is the jerky strip, the soft bite, and the training treat.

By Application

Based on application the market can be categorized into Pet Store, Individual & Others

• Pet Store: Potential customers who want to get many kinds of goods at the same time. Has a list of the available dog treats, which includes premium, speciality, and bulk treats. Offers special suggestions and preferences from the staff that are well informed. 
• Individual: Actual direct consumption by the pets or specific needs accompanied by the purchase of treats. Usually, special emphasis is placed on the particular kind of treats due to the choice of a dog or its health conditions. There is convenience shopping such as online shopping and consuming by subscription; and convenience product, where the goods are bought directly from the manufacturer.

DRIVING FACTORS

"Increased Pet Ownership and Humanisation of Pets to Expand the Market"

One of the key driving factors of Dog Treats Market growth is the Increased Pet Ownership and Humanisation of Pets. This has been caused by the increase in the number of people who own pets, especially in the period informed by the emergence and spread of the COVID-19 virus. Owners have started to consider their pets as members of their family, and this move has translated to a demand for quality treats that enhance the health of the animals, hence extending the market growth for this product. 
 
"Focus on Health and Wellness to Advance the Market"

Thus, the current population of pets and the modern owners’ preferences are associated with increased attention to pet health and diet. This has led to the growing need for natural, organic, and especially functional confectionery that enables the treatment of some dental or digestive disorders, joint problems, etc., which in turn has helped boost the market. 

RESTRAINING FACTOR

"Increased Awareness of the Public in Relation to Certain Ingredients Used to Pose Potential Impediments on this Market"

A limiting factor for the market of these treats is the increased awareness of the public in relation to certain ingredients used. As the consumers are getting more conscious about health issue and using different products, most of the pet owners are concern about the risk involves using substandard food products and the use of unhealthy additives or poisonous substances in these treats. This concern can result in people’s distrust and reluctance to buy products made by these brands or even those with ambiguous indicators, which may put a constraint on their growth. 

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DOG TREATS MARKET REGIONAL INSIGHTS

"North America to Dominate the Market due to the Increasing Human Fondness for Pets and Dogs"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

North America has emerged as the most dominant region in the Dog Treats Market share because of the increasing human fondness for pets and dogs in particular as part of the family. It has been identified that the region has a significant pet food production capacity, offering a wide range of brands and unique products that cater to the majority of customers' needs. Moreover, the buying power of North American consumers is comparatively higher than that of others, with more disposable income to spend on superior-class and pet-specific products. 

KEY INDUSTRY PLAYERS 

"Key Players Transforming the Dog Treats Market through Various Products and Different Tastes of Products "

A few industry stakeholders control the dog treat market due to the managerial oversight they exert over the direction, quality of the products to be produced, and tastes in the industry. These companies use their research and development strengths to develop new products to suit changing consumer trends for healthy and sensorial-treating products. They also use the necessary finances to market their products and, thus, make the needed efforts to build up a reputation of reliability and quality among buyers. The major players ensure that they engage in strategic partnerships and acquisitions so as to increase their market strength and diversify their portfolio.

List of Market Players Profiled

• Ainsworth Pet Nutrition (Pennsylvania)
• Big Heart Pet Brands (U.S.)
• Cargill (U.S.)
• Crosswind Industries Inc. (U.S.)
• Evanger's (U.S.)

INDUSTRIAL DEVELOPMENT

2024: Chewy.com, an online retailer of pet supplies, has gone a step further and created a private label product line: dog biscuits. This move gives Chewy a competitive edge as a direct rival to some of the most traditional dog treat companies and ensures that it provides its customers with products that can only be bought from them.

REPORT COVERAGE

This report is based on historical analysis and forecast calculation that aims to help readers get a comprehensive understanding of the global Dog Treats Market from multiple angles, which also provides sufficient support to readers’ strategy and decision-making. Also, this study comprises a comprehensive analysis of SWOT and provides insights for future developments within the market. It examines varied factors that contribute to the growth of the market by discovering the dynamic categories and potential areas of innovation whose applications may influence its trajectory in the upcoming years. This analysis encompasses both recent trends and historical turning points into consideration, providing a holistic understanding of the market’s competitors and identifying capable areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.